Earlier today, Apple held their first special media event of the year titled “Spring Forward” at the Yerba Buena Center for Arts in San Fransisco. They announced updates with Apple TV, iPhone and Apple Pay. In a previous post, we went into the specifics about these and in this post, we look at the all-new MacBook. Although we typically don’t focus on the Mac on the blog, this new laptop was too cool to pass up.
The Mac lineup has been hugely successful and has outgrown the industry for the last decade. While the computer industry has been on a decline, the Mac has been rising at a steady pace. Today Apple announced an all-new MacBook and updates to their MacBook Air and 13″ MacBook Pro.
The new MacBook is the first generation its kind and is completely different than the previous plastic MacBooks. This all metal laptop is like a thinner and better version of the MacBook Air with a slightly higher price point. It has a 12″ Retina display, weighs 2 pounds, is 13.1mm at its thickest point (24% thinner than the 11″ MacBook Air) and comes with a completely reinvented keyboard and Force Touch trackpad. The logic board is 67% smaller, fanless and there is 35% more battery capacity for all-day battery life. The MacBook comes in space gray, gold and silver, starts at $1299 and begins shipping on Friday, April 10th.
The MacBook Air was updated with faster processors and flash, Thunderbolt 2 support and it starts shipping today. The 13″ MacBook Pro was also updated with faster processors and flash, an hour extra of battery life, the new Force Touch trackpad and it begins shipping today.
It is 1984 and Apple announces a new product that will blow your mind about what you think you know about computers. (Remember, I wasn’t born yet so I missed this). The Mac was announced at a special event to analysts, employees and the press in the Fall of 1983. There was an advertisement during the January Super Bowl that changed what we thought we knew. Then on January 30, Steve and specific employees (Bill Atkinson, Steve Capps, Steve Wozniak and others) met on stage to show the Mac to the public at a meeting for the Boston Computer Society (BCS).
Here’s the link to watch the video from 1984 that has been hidden until now: Apple Announces the Mac. The video comes from TIME. In case you missed the famous Super Bowl ad for the Mac, check it out below. Finally, tell Apple about your first Mac and be part of the Mac story.
This blog primarily focuses on iDevices and less on computers; however, the Mac turned 30 years old so we had to celebrate Apple’s revolutionary product. A quick mention of iDevices: the iPhone 6 rumors are heating up, Tim Cook had an interview with ABC where he revealed no new products, but talked about NSA and Apple is looking to develop a mobile payment service.
Here is the full breakdown of all the new products that Apple announced at 10am PT today. Check us out on Twitter and Facebook to stay up to date with tips, news and rumors for next year’s Apple devices. We should see a large iPhone 6, full-sized Apple TV and iPads with Touch ID.
Apple covered a lot of new products today. Click below to see them all!
Tim Cook, CEO of Apple, has said that 2014 will be a major product year for Apple. The mostly reliable analyst Ming-Chi Kuo of KGI securities has predicted that some of the new products Tim Cook is talking about include a higher resolution iPad 6, 12-inch Retina MacBook and a less expensive iMac. The iPad 6 will have a greater pixel density, up to 40% more pixels per inch (PPI). It will retain the same 9.7″ display we all know and love. Although rumors recently have pointed to a larger iPad display, a higher resolution model is more likely. In February of 2013, I posted about Apple likely creating a higher pixel density Retina display, code named “Retina HD”. The 12-inch MacBook would likely be released in Summer of 2014 with a Retina display and n brand new design. This MacBook is said to “redefine laptop computing” with its clamshell structure, Intel chip and potentially lower price. Finally, the lower cost iMac should help Apple compete with PC desktop computers and will be released during roughly the same time of the 12-inch MacBook.
This week we expect to see invitations for Apple’s rumored October 22 event where they will introduce a second generation iPad mini, iPad 5, OSX Mavericks and the Mac Pro they have been teasing movie-goers about for months. The iPad mini will have the same form factor, but have a Retina display. The iPad 5 will have a smaller form, like the iPad mini, and will be announced initially with the standard storage sizes along a 128GB model. Rumors have indicated we should see the new iPads in Space Grey, Gold and White. OSX Mavericks was announced at WWDC 2013 and should be out sometime before the end of Fall (December 21). The Mac Pro also will be out before the end of Fall, as said by Apple.
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Let’s look at something you’ve probably neglected to consider.
Sarah buys a nice new MacBook Pro and she’s excited to get home and use it; however, she does she finds that the trackpad keeps freezing randomly. She is extremely frustrated.
Jose goes to his local Walmart and picks up a cheaper, mid-priced HP laptop. The laptop works great for 30 days, but on the 31st day (conveniently after the stores return policy expires) his trackpad begins randomly freezing too.
Two people, two different laptops, same issue. Who do you think will fair better with a faster support/resolution? I’ll tell you, it’s the Apple user. Why? Well let me tell you about my experience this morning with HP, then I’ll tell you how Apple’s world class support will have you buying Apple JUST for the peace of mind it will give you.
Tuesday, February 5th, 2013
I wake up for work this morning and feel pretty crappy, and end up calling out. But let’s not get into that. I decide I might as well do something productive. I bought an HP 2000 at Walmart about 3 months ago and I don’t use it a lot, but I do sometimes prefer a laptop over my iPhone (faster typing/etc.) So I’ve been having this issue where the trackpad will just freeze up and be unresponsive. It usually fixes itself within 30-60 seconds, but this gets very annoying when you’re hard pressed for time and need to get something done right away. So I decided to go ahead and call HP and get this figured out. So I call, and wait on hold for 35 minutes. I get this Indian customer service representative, I’m by no means racist, but I can’t understand a word this man is saying. He speaks broken English and has a VERY HEAVY Indian accent. So after trying to explain things to him, I apologized and asked if I could speak to someone with less of an accent, preferably American (yeah right.. haha.) I was put back on hold and after 28 minutes, I got frustrated and gave up. I decided that the phone was not going to work. I then thought, well, HP offers a chat support so let me try that, at least I will be able to understand typed words (logically.. right?). So I sign into the technical support chat and within a few moments I’m connected to somebody by the name of Hadeed (I thought wow I’m probably chatting with the same guy who barely speaks English).
Now I’m a very tech savvy guy. I went to school for Computer Science and I’ve taken computers apart since I was a kid, repaired them, and built them from scratch. So not to brag, but I certainly know a thing or two – I did my own troubleshooting before even considering contacting HP: I reinstalled Windows 8, updated the trackpad drivers, updated the BIOS, etc. Needless to say my problem was not fixed, everything they told me to do/check I had already checked. So what’s the solution? I have to wait a week to receive a shipping label in the mail – then box up my laptop and mail it to Mexico for quality check/repair. Now I shouldn’t have to pay because it’s warrantied for a year, but I’ve already wasted a couple hours with support and now I am going to be without a laptop for who knows how long. I’m hoping they just replace it entirely but we’ll see.
Now let’s pretend that I still had my Macbook Pro and let’s pretend my Macbook Pro was having this issue. How different would my experience have been? Well I’ve had the pleasure of working with Apple support numerous times, and having worked for Apple, I can tell you that things would have gone MUCH more smoothly.
For starters, I would have immediately called AppleCare (just so you know, your new Apple product comes with a standard warranty, but you can purchase additional years of coverage, which is completely worth it.) I would have gotten through to a person quickly. I’ve never been on hold for more than 10 minutes, but I’m sure hold times with Apple can be just as long as other companies. They’re not perfect, but you get through, and the person on the other end is an American. I think I’ve only got someone with a heavy accent once, but they were understandable. I would assume Apple must have a more stringent system in place for hiring people who can speak well for phone support. Props to them for that, and if you can’t understand them, they will gladly transfer you. Apple is pretty good with phone technical support and I’m sure that they too have some sort of support book they reference as it seems to be the industry standard now. However, they also clearly have a working knowledge of and genuine interest in Apple products. Then they would go over basic troubleshooting on the phone with me, and if they can’t figure it out, they would schedule an appointment for me to bring my Macbook Pro to my local Apple Store to meet with a Genius. These people are literally Apple geniuses.
So let’s say that they can’t fix my problem over the phone and I have an appointment to bring in my Macbook Pro to my local Apple Store. I would arrive at the Apple store, check in with any of the Apple employees and meet with the Genius. If they are unable to figure it out, a few other Apple Geniuses may come over to assist (because they have a genuine interest in the issue). So if they are still unable to fix it right there, one of three things will happen: they will keep my computer for in-house repair, if its something simple I might just hang out while they do it; they will replace my computer on the spot (if it’s really busted or not worth fixing); or they might just ship my computer to a service center for repair, however this is usually a very quick process. If the latter occurs, the Apple store might give me a loner computer if I need something immediately.
Needless to say Apple has world-class support that other companies simply don’t – what is that peace of mind worth to you? I say spend a little more, and you won’t be sorry if you ever encounter trouble and need support.
I’ve been an Apple geek since High School, once you go Apple you’ll never go back 😉
Apple’s GUI (Graphical User Interface) is very easy to use and learn if you are used to Windows – don’t be scared away by the differences you see or hear of if you are in the market for a new computer, tablet, or phone. Please take a trip to your local Apple store,or mini Apple Store located in many Best Buy’s, and play with their products and try them out for yourself. You will not be disappointed.
That’s all for now, I leave you with a quote from a very brilliant man who’s innovation and spirit is missed by so many;
“Innovation has absolutely nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more money on R&D. It’s not about the money. It’s about the people you have, how you’re led, and how much you get it.” – Steve Jobs
Right now, Apple is on a roll recently Retinatizing everything. By “Retinatizing,” I mean installing a Retina display into their devices and computers. First we had the iPhone 4 that was Retinatized. With a pixels per inch (ppi) of 326, the eye cannot distinguish between pixels with the phone at a normal distance away from the eye. Of course all of the iPhones after that had Retina displays: iPhone 4S and iPhone 5. Then Apple put a beautiful Retina display into the new iPad (or iPad 3rd generation) with a ppi of 264. Which actually doubled the amount of pixels that were in the iPad 2. The iPod touch was also given an amazing Retina display and last year, Apple released Retina Macbook Pros, both the 13 inch model and the 15 inch model. These Macbooks are selling very well because their screens look magnificent. So what’s Apple going to Retinatize next?
Call me crazy, but within the next couple of product generations, I believe the iPad mini, iPod nano, Macbook air (supposedly this one will happen this year) and the iMac will all feature Retina displays. The iPad mini will get a Retina display this year, 95% positive. It has been rumored since the first generation came out and now it needs one. The iPod nano might become Retinatized. It may seem far fetched, but the iPod nano exterior and interior components can only change so much, eventually the screen will have to become more advanced. The Macbooks air are rumored to come with Retina screens later this year, which seems quite realistic. After all of the portable Macbooks become Retinatized, the iMac will have to be next. I also think the iMac will eventually get a touchscreen, but that’s another blog post for another day. When the iWatch gets released, it probably won’t have a Retina screen, but within a few generations, it probably will have a Retina display. The iTV probably won’t start off with a Retina display either, but it will have one eventually. Apple, within a few generations, will Retinatize all of their devices. But, once everything has a Retina display, then nothing will be Retinatized, right? It’s like the idea that if everyone had super powers, then no one will (from The Incredibles.)
So, my crazy theory continues. Apple will also update their Retina to a Retina Plus or Retina HD and their products will one by one feature this amazingly beautiful display of 2x or 4x the amount of pixels they have now. Other companies are releasing phones with 300-400+ppi and Apple will need to compete. So they will come out with an Ultra-Retina display. However you want to call it, it is going to be like nothing you have ever seen before. These screens will feel like real life almost, you wouldn’t be able to distinguish the pixels with your naked eye ever.
So to recap: Apple is going to Retinatize all of their products within a few generations and then we will see a new Retina display (my codename: Retina 2, Retina HD, Retina Plus or Ultra-Retina) that has 2x to 4x as many pixels as the current Retina display offers.
Hi, so here we go. It’s the last two days of 2012 and Apple has gave us a great year full of products. We saw new MacBooks (Air and Pros, some featuring Retina), a very very thin iMac, the new iPad (3rd generation), the iPad with Retina (4th generation), the iPad mini (but still every inch an iPad, well except the Retina part), iPhone 5, iOS 6, Mountain Lion for Mac, iTunes 11 (and other new software) and new redesigned iPods. It was overall a great year for Apple (minus the current stock price and Maps fail.)
However, we expect 2013 to be the best year yet at Apple. There’s a lot of products on my wish list to come out this coming year (such as the iTV and iWatch) and then there’s the expectations of what will come out. Apple has become predictable on some fronts. So here are my expectations for 2013 (in no particular order.). Enjoy!
Apple Expectations for 2013:
1. iPad mini 2
This second generation mini will have the same relative design as the first generation, but it will feature new internal components. It should have a Retina display, perhaps a new higher MP camera, a faster chip and internal components similar to the iPad 3 and 4.
2. iPad with Retina (5th generation)
This iPad probably will feature a completely new design on the outside and on the inside. I mean Apple has kept the iPad relatively similar on the outside for the past 3 generations and it is time for an upgrade. I’m thinking (and this is just pure speculation) a 8MP camera, lightning port (well this one is a gimme), thinner form and perhaps something like the current mini, better front camera and really fast internal components.
3. iPhone 5S
Based on Apple’s past generation upgrades for the iPhone, it should be called the iPhone 5S and have the same similar design as the current iPhone 5. It will be the best iPhone 5 ever. The cameras may see an upgrade, the internal components will be upgraded too and it will allow the 4S owners to get a new iPhone. It may even feature NFC!!! I’m really looking forward to the “iPhone 6” (the 8th generation iPhone) because Apple can’t really make the phone any bigger but we will see.
4. iOS 7
This is going to happen no matter what. A new operating system for iDevices has been coming out every year since the beginning of time (or well since the iPhone.) I have no idea what it will feature, but it should at least have a new updated and better version of Apple Maps. It will probably be announced at WWDC 2013 in the Summer and be released in the Autumn.
5. new iPods
The forms on the newest iPods should stay relatively the same, but there might be some tweaks on the internal components. The current generation of the iPod touch will probably get an internal makeover to be something like the iPhone 5S. I’m still pushing for 3G/4G LTE on the touch, but people may argue that it would be too similar to the iPhone.
6. Some random cat OS 10.9 for the Mac
I have no idea what this will feature but it will be something along the lines of making iOS and the OS for the Mac very similar. Siri and Maps may even be put onto the Mac. However it won’t be a failure like Microsoft did for Windows 8.
7. new Macs (meaning the Mac mini and the Mac Pro)
One of these will produced in the United States and I really don’t know much about either of them. I’m more of an iDevice geek.
Wish List for 2013:
iTV (like the Apple TV, but bigger and 50″ or so)
iWatch (see rumors section for more information)
iCar (features an iPad sized Retina touch screen to control the heat, etc. and super high tech)
Widgets for iOS (this is more like a dream)
I’m sure 2013 will be full of Apple Awesomeness! Only a few more days and we will find out :). Here’s to 2013 and to the crazy ones, the ones who change the world.