In a new bold move, Apple has begun removing security tethers from their display iPhones at some of the retail stores. The goal of this move is to create a better and more personal user experience.
The issue with phones attached to a security tether is that customers are limited to a certain experience to use the phone. Pulling the display phone out too far can set off the alarm and the attached cable limits using the phone beyond the normal uses. It is simply look at most of the phone and pretend what it looks like as your phone. This new move will allow customers to have a more personal experience with the phone by holding it properly, trying it with a case, and (more…)
Earlier this week Apple uploaded a new commercial for the iPhone 7 to theirYouTube channel. The premise of the commercial is not revealed until the end when Apple shows it was about iOS 10 and the new Messages app.
The commercial follows a red ballon that travels across land and sea to join with other colors of balloons. They collectively gather and start pouring into the apartment of someone who has an iPhone 7. The person received a handwritten heart and text with a full screen effect of balloons. It ends with the tagline “expressive messages on the iPhone 7” in reference to the new Messages app. The song playing is ‘I Will Follow You’ by Toulouse.
On Wednesday, Apple held a special media event in San Fransisco, California to announce the new lineup of iPhone, Apple Watch, and the major software updates. The next-generation iPhone, called the ‘iPhone 7’ and ‘iPhone 7 Plus,’ feature a similar design to their predecessors with a complete refresh in internals.
Earlier today, Apple kicked off their first fall event by announcing a plethora of new products. They announced the rumored iPhone 7 and Apple Watch Series 2.
The next-generation iPhones, called ‘iPhone 7’ and ‘iPhone 7 Plus,’ were just announced. The phones looks relatively similar to the iPhone 6/6s series, but they have plenty of new features and design updates to differentiate them. The iPhone 7 and 7 Plus are available in a high-gloss jet black finish, a much darker space gray simply called black, and the normal gold, silver, and rose gold. The phone is also water resistant with IP67 protection standard.
As rumored, the iPhones have several new features related to the Home button, camera, headphone jack, and performance. The Home button mechanism has been replaced with force-sensitive pad. It works with the Taptic Engine to provide vibration feedback with quick actions, messages, notifications, and ringtones. It is also customizable with third-party apps. The front camera on both phones have been upgraded to 7MP (up from 5MP) and the rear cameras are staying at 12MP. The iPhone 7 has a single wide-angle 12MP camera that is 60% faster and 30% more energy efficient. The iPhone 7 Plus has two 12MP rear cameras with the first being the same as the iPhone 7’s camera and the second a telephoto camera.
In a controversial move, Apple has removed the headphone jack on their new iPhone. They have replaced it with stereo speakers that are located on the top and bottom of the iPhone. The phone will now use wireless via Bluetooth and Lightning for audio. In the box, there is a pair of Lightning-powered EarPods and a special adapter for Lightning to analog (AUX). Apple has also designed their own AirPods, which are a new version of their EarPods, except they are wireless.
The iPhone 7 and iPhone 7 Plus are powered by the quad-core A10 Fusion processor with 6-core graphics. This allows the phone to be 40% faster than the iPhone 6s and three times faster than the iPhone 6. The battery life has also been improved with up to two extra hours.
The iPhone 7 starts at $649 (or $27/month) for 32GB and the iPhone 7 Plus starts at $769 (or $32/month) for 32GB. The phones are also available in 128GB and 256GB configurations. Pre-orders for the iPhone 7 and iPhone 7 Plus start Friday, September 9th and the phones will be released on Friday, September 16th.
The iPhone 7 and iPhone 7 Plus come in five colors: rose gold, gold, silver, black, and jet black.
Apple Watch Series 2
The second-generation Apple Watch was finally announced after the first version has been available for more than a year. The new Apple Watch looks identical to the first Apple Watch, but it was completely reengineered to be waterproof. Inside the watch, there is a much slimmer and brighter display and more powerful processor. The new dual-core processor is up to 50% faster with 2x the graphics. As rumored, the watch also has a built-in GPS that will measure pace, distance, and location without the iPhone.
In addition, there is a new case material available and several new models. The Apple Watch Series 2 will come in aluminum, stainless steel, and now white ceramic. The ceramic case is four times stronger than stainless steel. Apple has also partnered with Nike to design the Apple Watch Nike+ which has exclusive bands in four colors and the Nike logo on the watch.
The Apple Watch Series 2 starts at $369. Pre-orders start Friday, September 9th and the watch is released Friday, September 16th. The special Nike+ watch also starts at $369 and will be available in late October. The current Apple Watch is renamed to Apple Watch Series 1 and it has been upgraded with the new dual-core processor.
The next-generation software update was announced today. It comes with several features and it is available on Tuesday, September 13th.
The next-generation software update for Apple Watch was announced today. It comes with several features and it is available on Tuesday, September 13th.
Additionally, Apple has announced that Pokemon GO is coming to the Apple Watch and Nintendo is bringing Mario to the iPhone sometime before the end of the year. We will have more in-depth posts about the iPhone 7 and Apple Watch Series 2 in the next couple of days.
Dummy units for the iPhone 7 and iPhone 7 Plus, credit:
A few days before the iPhone 7 and iPhone 7 Plus announcement date, a new report surfaces by KGI Securities analyst Ming Chi-Kuo that details everything about the iPhone 7. The processor, RAM, and storage sizes will all be upgraded, the camera, the design will be improved and there will be five colors available.
For the internal performance of the iPhone 7, Kuo suggests an upgraded A10 processor, increased RAM, and new storage tiers. The A10 processor will be a SoC (system-on-a-chip) like the Apple Watch. It will drastically increase the speed and performance of the phone. The iPhone 7 is expected to retain 2GB of RAM like the iPhone 6s, but the iPhone 7 Plus will have 3GB of RAM. Additionally, Apple is dropping the 16GB (finally!) and 64GB storage tiers. The iPhone 7 and 7 Plus will come in 32GB, 128GB, and 256GB.
Leaked SIM card tray for iPhone 7 show piano black, silver, dark black, rose gold, and gold colors.
The iPhone 7 and 7 Plus will be available in five colors, but there will not a blue version this year. Apple is keeping the gold, rose gold, and silver colors for their lineup. The space gray will be replaced by two colors: a darker space gray that may be called ‘dark black’ and a glossy black called ‘piano black.’ SIM card trays for the new colors were leaked this past week. The glossy black one reminds me of the iPhone 3G. Perhaps Apple is preparing us for the tenth anniversary of iPhone next year by going back to one of the first iPhone colors.
There will also be upgrades in the display for the new iPhones and their sensors. While the screen sizes and resolutions will remain the same, the displays will render wide-color imagery like the iPad Pro 9.7″. The proximity sensor, which causes the screen to go black and the touchscreen to shut off when on a phone call, will switch to a laser. This will allow the sensor to be more accurate and faster with longer recognition distances. It will also support hand-waving gestures.
As rumored, the iPhone 7 and 7 Plus have rear camera upgrades. Both camera sensors will still be 12MP, but the aperture and lens size will increase. The iPhone 7 Plus will also have a second camera that will increase the image quality. One of the cameras will be a wide-angle camera while the other will be a telephoto camera and they will both use optical zoom. Also, the new phones will have optical image stabilization, which was previously only available on the Plus series. There is a new flash near the camera that will house four LED lights (two cool and two warm) for a better True Tone flash.
The report continues with Apple’s plans for removing the headphone jack. This will create extra space in the phone which Apple plans to fill with a better Force Touch recognition system and an amplifier. The phone will appear to have a dual speaker system with two sets of speaker grills, but there will only be one speaker. The amplifier will carry music from the main speaker out both grills.
Apple will include new Lightning-powered EarPods in every box along with a Lightning to Headphone Jack adapter. This will allow those with normal headphones to connect them to the new iPhone 7.
Finally, Kuo concludes with the long-rumored waterproof capabilities of the iPhone. The iPhone 7 will be waterproof with an IPX7 rating, which means the phone can be submerged in up to one meter of water for thirty minutes. This is same rating the Apple Watch has.
The iPhone 7 and iPhone 7 Plus will be announced on Wednesday at a confirmed special event. Pre-orders for the phones is expected to start on Friday, September 9th and then they will be released on either Friday, September 16th or September 23rd.
Apple just confirmed the rumored special event planned for September 7th. It will be held at 10am PT (or 1pm ET) at the Bill Graham Civic Center in San Fransisco. The company is expected to announce the iPhone 7, Apple Watch 2, and release date for iOS 10. Also, the event will live-streamed; mark your calendars here.
Apple just announced their next special media event, which will take place on September 7th at 10am PT.
The iPhone 7 is expected to have a similar design to the iPhone 6s sans the headphone jack. Like its predecessor, the phone will have a curved aluminum rear shell that transitions to a curved front glass display. The antenna lines on the back will be limited to the top and bottom edges, the rear camera will be larger and closer to the left side, and the Home button will be upgraded from a physical button to a tactile button. There will only be one rear camera on the iPhone 7, but the iPhone 7 Plus will have a dual rear camera system. The physical Home button on both phones will be removed in favor of a tactile button that uses haptic feedback like the 3D Touch display on the iPhone 6s. With a press, it will simulate the sensation of pressing a button, but the mechanism will not move. This increases the water resistance of the iPhone since there are less gaps for water to seep into.
Dummy units for the iPhone 7 and iPhone 7 Plus, credit:
Additionally, the iPhone is rumored to come in new storage sizes and colors. Apple is finally dropping the 16GB storage size for the entry-level model. Instead, the iPhone 7 will start at 32GB and may have storage options up to 256GB. The iPhone will come in rose gold, gold, silver, space gray, and a new darker space gray perhaps called ‘space black.’ The phone may also come in a deep blue color similar to the 6th generation iPod touch. The phone should be available for sale on either September 16th or 23rd, with pre-orders starting September 9th.
In the absence of the headphone jack, the iPhone will rely on Bluetooth and its Lightning port for audio. Apple is expected to include a special adapter in the box for regular wired headphones. Pictures of the adapter were leaked and look similar to the 30-pin-to-Lightning adapter that was for sale when the iPhone 5 was released. The company may also include a special version of EarPods that are wireless and release new Lightning-powered EarPods.
The Apple Watch 2 will look similar to the current Apple Watch will a better processor and larger battery.
Apple is also expected to announce the second-generation Apple Watch. The watch will look similar to the first-generation, but it will have a larger battery, more powerful processor, and GPS. The new watch is still going to be dependent on the iPhone, but it will use GPS to track distance and speed. The current Apple Watch is tethered to the iPhone for the majority of its functions, including tracking location. The Apple Watch may come out in either September or October.
Finally, Apple will announce the release date for the new iOS 10 software update. It comes with many new features like an updated look to the Lock screen, Notification Center, and Messages. It also has many more functions for 3D Touch.
In two weeks, the next-generation iPhone is expected to be announced with the same overall design as the iPhone 6/6s series. The phone will not have a headphone, a small rear camera, nor will it have the same antenna design. However, the phone will have the familiar curved aluminum case that meets curved glass. The front of the phone will also look similar with thick top/bottom bezels, thin side bezels, and other features. New images of the alleged box for the new phone have surfaced. They claim to show Apple may be retaining the ‘6’ in the name for ‘iPhone 6 SE.’
Packaging for ‘iPhone 6 SE’ leaked, which may be Apple’s next iPhone, credit: 9to5Mac
Instead of the long-rumored and expected name of ‘iPhone 7’ for the next iPhone, the box shows ‘iPhone 6 SE.’ Before we immediately dismiss it as fraudulent, I wanted to propose a case as to why Apple would choose such a name. For starters, Apple released the iPhone SE in the spring, which is an updated version of the iPhone 5s. It has the same specs of the iPhone 6s, but in a 4-inch screen size. It allows customers who like the smaller screen size to upgrade without getting a much larger phone. It was rumored to be called the ‘iPhone 5 SE’ but Apple dropped the number from the name. Releasing a second ‘SE’-branded iPhone would not be crazy for Apple to do. The iPhone SE is an upgraded iPhone 5s with subtle design changes and internal upgrades. The new iPhone will be the iPhone 6s with design changes and internal upgrades as well. Using an ‘SE’ name would make sense for this year’s iPhone.
Additionally the naming scheme of ‘SE’ for this year’s iPhone compared to next year’s iPhone would make more sense. This year’s phone will look similar to its past predecessors (iPhone 6 and 6s) while next year’s will be a complete redesign. It would be much easier for Apple to announce this phone as ‘iPhone 6 SE’ and next year’s redesign as ‘iPhone 7.’ Instead, the rumors suggest this year will be ‘iPhone 7’ and next year is ‘iPhone 8.’ The rumors completely ignore an ‘7s’ line, Apple’s history of redesigning every major number generation, and the new three-year cycle they are supposedly following. Earlier this year it was reported that Apple will be slipping back to a three year cycle instead of their regular two year. This means every three years there will be a completely redesigned iPhone, instead every two years. Apple currently uses the following naming scheme: ‘iPhone #’ (ex: iPhone 6, major redesign) and ‘iPhone #s’ (ex: iPhone 6s, upgrade internal specs.) The company could, then, add ‘iPhone #SE’ to the end for the third year. It would have an upgraded design with upgrade specs. Apple would then change the number and cycle through it again.
The ‘iPhone 6 SE’ packaging cannot be easily discredited since the name actually makes sense, credit: 9to5Mac
Other blogs who have reported the leaked box wrote it off as fake or Photoshopped, but I took a closer look to dispute their claims. Looking at the side of the packaging where ‘iPhone 6 SE’ is written, the ‘SE’ may appear to be off-center. However, the ‘iPhone 6 SE’ writing is perfectly centered on the side of the box. There is the same amount of spacing between ‘iPhone’ as there is to the ‘6’ and the ‘6’ to the outline of ‘SE’ box. Also, the ‘SE’ box is larger in height than the ‘6’ but it is the same extra height on both the top and the bottom. On the back of the box there are spacing issues, but most of the Chinese writing matches up the iPhone SE box. Also, there is a new model number listed for the iPhone (A1758) that does not match with any of Apple’s other phones and it follows the same pattern. The ‘A’ is Apple’s identifier that is on all their products and the ’17’ corresponds to the year of announcement. While it does not specific the year, it does identify with other products that were announced the same year. For example, the iPhone SE came out this year with model number ‘A1723.’
While the box may be fraudulent or unlike Apple to do, the name of this year’s iPhone cannot be discredited immediately because of a leaked box. The ‘iPhone 6 SE’ name lines up with the name of previously release products, it would continue the new three-year cycle, and the packaging is accurate in a few places. If it was Photoshopped, the designer would likely not spend as much attention to detail as I did in writing this post. If it was Photoshop, I would expect more sloppiness and less accuracy.
Apple’s next iPhone is expected to be announced in only two weeks at a special media event. The phone will be announced alongside the second-generation Apple Watch and the release date for iOS 10.
With Apple’s rumored special event fast approaching, the name of the next-generation iPhone and the release date is in question. There have been reports suggesting the name and release date, but they have not been confident in their findings. Two reliable leaks have come forward with details about the iPhone with more details that may be trustworthy.
iPhone 7 mockup in rumored “space black”, credit: @The_Malignant
Citing “reliable sources,” Japanese blog Macotakara claims the new iPhone will be called ‘iPhone 7’ and ‘iPhone 7 Plus.’ This squashes the rumor that Apple would be retaining the ‘6’ in the name for ‘iPhone 6SE‘ because of its similar design. It also discards the rumor of Apple adding ‘Pro’ to the iPhone name. Additionally, the report confirms that the iPhone 7 will have the A10 processor, a tactile Home button, and come in five colors. Macotakara previously suggested a “space black” and a deep blue color, which could two of the five colors.
AT&T leak reveals September 9th and 23rd as potential dates for iPhone 7, credit: 9to5Mac
The second leak comes in the form of a retail schedule from AT&T that details the days for resetting merchandise. It claims that both September 9th and 23rd will be reset days, which is the season of the iPhone release. This suggests the 9th as the iPhone 7 pre-order date (rumored), and the 23rd as the release date (one week later than rumored.) 9to5Mac also reports that store managers were informed that a major phone would be released to carriers on September 23rd. The next-generation iPhone is usually released on a Friday so a release date of either Historically Apple has released a new iPhone on a Friday so either the phone is coming out on the 16th or the 23rd.
The iPhone 7 is expected to look very similar to the iPhone 6/6s series with an aluminum rear shell, antenna lines on the back, and a rear protruding camera. The phone will likely be announced alongside the Apple Watch 2 at the rumored event on September 7th.
With only three and half weeks until the expected announcement for the iPhone 7, many sources will come forward daily to confirm previous rumors and show off their own leaked pictures. Today is the start and we have high-resolution pictures of a dummy unit of the iPhone 7 and iPhone 7 Plus. Additionally, there are pictures of the display that cause us to question the authenticity of them.
Dummy units for the iPhone 7 and iPhone 7 Plus, credit: Letemsvetem
The first set of pictures comes from Czech blog Letemsvetem which are of dummy units of iPhone 7 and iPhone 7 Plus. These devices are not real and they are likely based on blueprints from Apple (or other rumors). Subtle details like the smoothness of the Apple logo, FCC regulation icons, and model numbers show they are not real. However, everything that has come out for the iPhone 7 is in these pictures.
Front of the iPhone 7, credit: Letemsvetem
The iPhone 7 will come in two storage sizes: 4.7″ and 5.5″ like the iPhone 6s and iPhone 6s Plus. The smaller phone will have a single rear camera that protrudes from the frame, the antenna lines are limited to the top and bottom edges, and the display looks very similar to the iPhone 6s. Since it is a dummy unit, it is difficult to tell if the Home button will be haptic or a physical button. The larger phone has a similar design with a dual rear camera. It does not, however, have the rumored Smart Connector.
Alleged display for the iPhone 7 upside-down, credit: GeekBar
The next pictures claim to show the assembled iPhone 7 display and were posted by Weibo user GeekBar. Without getting too technical, the display is very questionable because of the location of the flex cables. They are located at the top of the display pictured, however, the display is upside down. Looking at the bottom of the display pictured, there is a line with a hole in the bottom center and one off to the left. The center line is the ear speaker, the bottom center hole is for the proximity sensor, and the left hole is for the front camera. For every iPhone since the iPhone 5, the flex cables cover the ear speaker and front camera to connect the display at the top to the logic board. This picture suggests Apple moved it to the bottom of the display.
The significant issue with moving the flex cables to the bottom of the display versus the top is that the iPhone is opened from the bottom. The flex cables being on the bottom make the phone more difficult to open. Plus Apple would need to change the logic board so there are ports for the flex cables to plug into. Based on this, either the display is fake or it was not assembled correctly. Apple is playing it safe this year with the iPhone design. They are not completely redesigning the inside of the iPhone only to redesign it next year. Since there are Apple logos on the flex cable, which is typical of Apple, it is likely that the display is not assembled correctly.
iPhone 7 LCD with 3D Touch, credit: GeekBar
The second picture shows the LCD display for the iPhone before it is attached to the glass. It looks very similar to the iPhone 6s with the extra shielding to protect the phone from forceful touches. It also has the chip in the upper left corner which is on the iPhone 6s.
The iPhone 7 and iPhone 7 Plus are expected to be announced in September alongside the Apple Watch 2 and iOS 10. In addition to the above rumors, the phone will also be powered by the A10 processor, start at 32GB of storage, and have a second speaker in place of the headphone jack.
In about a month Apple will host a special media event where they are expected to announce their next-generation iPhone, likely called the “iPhone 7,” and other new products. In the next thirty days, we will see rumors get confirmed by insiders and major news media groups. We have new details of the iPhone from the user Apple Worldwide Meeting on the Chinese microblogging site Weibo. As the source of their information, they cite someone from inside of Apple’s main manufacturer, Foxconn.
The new black alongside the rose gold and gold colors for the iPhone 7, credit: Apple Worldwide Meeting
In the short Weibo post, the Apple Worldwide Meeting confirms many of the rumors we have heard for the new iPhone 7 including its color options, the rumored disappearance of the headphone jack, and the Home button. The iPhone 7 will be available in the same colors as the iPhone 6s plus a new pure black. This will be a much darker version of space gray that should remind us of the black iPhone 4. There will reportedly not be a blue model this year. As rumored, both the 3.5mm headphone jack and physical home button will be removed. The post does not specify what will be in place of the headphone jack, but the home button will be touch-only. It will likely be a touchpad that is incorporated into the display.
Additionally, the lack of the headphone jack and home button will cause the phone to be more water resistant. The phone will not be waterproof up to IP68, but it should be better at preventing damage from water.
The alleged silent/mute switch for the new black iPhone 7, credit: Apple Worldwide Meeting
Apple Worldwide Meeting also leaked the silent/mute switch for the new black version of the iPhone 7. It is much darker in color than the iPhone 6s’ space gray mute switch. This could be more evidence that a new color is coming for the iPhone 7.
The iPhone 7 is expected to be announced in early September with the release date rumored for Friday, September 16th. It will be feature a slightly larger battery, a thinner design, and look similar to the iPhone 6s.