Earlier this week Apple uploaded a new commercial for the iPhone 7 to their YouTube channel. The premise of the commercial is not revealed until the end when Apple shows it was about iOS 10 and the new Messages app.
The commercial follows a red ballon that travels across land and sea to join with other colors of balloons. They collectively gather and start pouring into the apartment of someone who has an iPhone 7. The person received a handwritten heart and text with a full screen effect of balloons. It ends with the tagline “expressive messages on the iPhone 7” in reference to the new Messages app. The song playing is ‘I Will Follow You’ by Toulouse.