During the Oscars on Sunday night, Apple aired a new commercial for the iPad Air 2 called “Make a film with iPad.” They filmed (on an iPad Air 2) students at the Los Angeles County High School for the Arts using their iPads to create, write, shoot, edit and score films. The narrator is Martin Scorsese.
Apple has a dedicated section on the App Store that shows off some great apps that can be used to create brilliant films. There are apps for writing the script, filming, recording sound and creating a special look.
On a side note, if I wanted to film myself painting, I would make sure I had a case on my iPad so it wouldn’t get covered in paint :).
Apple has come out with a second commercial that is solely dedicated to the iPad Air 2. This one, which definitely varies from “Change”, features recording artist Elliphant writing, producing and performing the remix for ‘All or Nothing.’ The footage was recorded with the iPad Air 2.
In the video above, the following apps are shown off:
Apple is starting a new advertisement campaign for the iPad Air 2, which shows many people using their tablets in unique ways. Unlike their previous “Your Verse” campaign, they show a lot of people and apps being used. “Your Verse” followed one person’s story, like how the Yaoband from China use their iPad to capture, record and perform their songs. The “Change” campaign is going in a new direction with interesting special effects.
Apple split the following video into two 30-second commercials that were first aired on December 7th, 2014. In addition to showing us applications, they play with the thinness of the tablet and go in a new direction in terms of ads. The video gets thinner as white bars fill the top and bottom. At around 45 seconds, the video turns into the size of the tablet and it is switched and moved around.
It’s a very interesting commercial and it gets difficult to see the apps featured towards the end, but it definitely gets Apple’s point across. The iPad Air 2 has changed and their new advertisements have changed. I’m thinking that there’s a lot more change coming too.
Black Friday is coming up in a few days and it’s time to decide which stores to shop at and which ones to skip. We have compiled all of the ads we have seen for Apple and Beats by Dr. Dre products to determine which retailers will have the best deals. Apple has not announced their sales yet, but they typically have modest price decreases. In this post, we look at the iPhone 6, iPhone 5s, iPad Air, iPad Air 2, iPad mini, iPad mini 2, iPad mini 3, iPod touch (5th gen.), Apple TV and iTunes gift cards. We display the top three deals with the lowest starting price.
16GB iPhone 6: $99 at Sam’s Club
Sam’s Club: $99
Best Buy: $99.99 with trade-in of any working iPhone
Walmart: $179 with $75 Walmart gift card (total price: $104)
16GB iPhone 5s: $1 at Best Buy
Best Buy: $1 with trade-in of any working iPhone
Walmart: $79 with $75 Walmart gift card (total price: $4)
Target: $79.99 with $30 Target gift card (total price: $49.99)
iPad Air: $295 at Sam’s Club
Sam’s Club: $295 for 16GB
Staples: $319 for 16GB, $359 for 32GB
Walmart: $397 for 16GB with $100 Walmart gift card (total price: $297)
iPad Air 2: $399 at Best Buy
Best Buy: $399.99 for 16GB, $499.99 for 64GB, $599.99 for 128GB
Target: $499 for 16GB with $140 Target gift card (total price: $359)
16GB iPad mini (1st gen., non-Retina display): $199 at Walmart
Walmart: $199 with $30 Walmart gift card (total price: $169)
Target: $249 with $80 Target gift card (total price: $169)
16GB iPad mini 2: $239 at Staples
Target: $299 with $100 Target gift card
16GB iPad mini 3: $324 at Best Buy
Best Buy: $324.99
Target: $399 with $100 Target gift card (total price: $299)
Apple TV: $79 at Staples
16GB iPod touch (5th gen.): $149 at RadioShack
Best Buy: $149.99, 16GB iPod nano for $119.99
Toys R Us: $149.99
2 x $100 iTunes gift card multipacks: $158.94 at Sam’s Club
Sam’s Club: $158.94 ($100 iTunes gift card multipack for $79.47 or $50 iTunes gift card for $39.98)
Walmart: ~$167 ($30 iTunes gift card multipack for $25)
Target: $170 (Buy one iTunes gift card and get one for 30% off)
RadioShack: $170 (15% off all iTunes gift cards)
Staples: $170 (15% off $50 or more in iTunes gift cards)
Best Buy: $170 ($100 iTunes gift card for $85)
Cosco: $170 ($100 iTunes gift card multipack for $85)
For the iTunes gift cards, many retailers advertised buy one and get one for less, so we calculated the price of two $100 gift card multi-packs (or $200 in gift cards) to find the best deal. We included the other retailers on this list since it was difficult to compare them and everyone else tied for 3rd place.
Check out full Black Friday 2014 Guide for store hours, sales flyers, deals on other Apple products (like iPad 4) and more.
The Wi-Fi only model of the iPad Air 2 is now available in stores and iFixit was one of the first to get their hands on it. They, like usual, tore it down to see the new components, internal specs and give it a Repairability score.
The second-generation iPad Air is 6.1mm thin (thinner than the iPhone 6/6 Plus), comes with Touch ID and has a slightly different external design. Apple has removed the ring/mute switch, changed the location of the two microphones, layout of the speakers and updated it’s internal components.
The iFixit team discovered the new iPad Air has a battery capacity of 7340 mAh, which is less then the first iPad Air’s 8827 mAh battery. This would lead to a slightly less battery life, which has been reported in recent reviews of the tablet. Apple may have had to compromise a smaller battery capacity in order to achieve the incredible thinness of 6.1mm. They also found the A8X processor, two 1GB modules of RAM and an NFC module. It houses the same NFC component as the iPhones, but lacks the antenna so it won’t be able to be used for Apple Pay at retailers. Check out iFixit’s post to see more pictures and their detailed teardown.
The battery is glued to the back panel.
At the end of their teardown, they gave the iPad Air 2 a Repairability score. On a range of one to ten, iFixit determines if the product is easy to fix (10) or nearly impossible (1). The tablet received a rating of 2 for the following reasons: battery not soldered to the logic board (that’s good), LCD and front panel are fused together (simplifies opening procedure, but makes it difficult to fix only the front panel and increases risk of damaging the LCD screen when opening), front panel glued to the rest of the device (makes it difficult to open since there are no screws) and lots of adhesive holds it all together (also makes it difficult).
The iPad Air 2 is now on sale at your nearest Apple Store with a starting price of $499.
Apple held three special events over this past year: the Worldwide Developer’s Conference in June and two special events in the Fall. They announced a plethora of new products in terms of hardware and software. We don’t expect Apple to hold another event this year, but the next one should be in early 2015. Apple is currently selling two different generations of the full-sized iPad and three of the miniature iPad. Here’s the iPad lineup for 2014:
On Thursday, Apple held their final special media event of the year to announce the rest of their 2014 product lineup. At the event, they showed off the rumored iPad Air 2 and the iPad mini 3. The Air comes with a bunch of new features, like burst mode, more storage capabilities and a slimmer design. The mini has the same design and features, but it now has Touch ID, works with Apple Pay and comes in a gold color.
iPad Air 2
Display: Retina, antireflective coating, 9.7 inch diagonally, 2048 x 1536 pixels (264 ppi)
Dimensions: 240mm long by 169.5mm wide and 6.1mm thin (note: this is thinner then the iPhone 6/6 Plus), weight of 437 grams for Wi-Fi only and 444 grams for Wi-Fi + Cellular
Chip: A8X processor with 64-bit architecture, M8 co-processor
Camera: 8MP iSight camera, 1080p HD video recording, up to 120 fps Slo-Mo (rear camera) and 1.2MP, 720p HD video recording (front camera)
Payments: Touch ID and Apple Pay for online shopping only
Battery: same as iPad Air, up to 10 hours of surfing the web, playing music, watching video over Wi-Fi
Connectivity: Bluetooth 4.0, 802.11a/b/g/n/ac Wi-Fi
Storage and Prices: $499 for 16GB, $599B for 64GB, $699 for 128GB (Wi-Fi); $629 for 16GB, $729 for 64GB, $829 for 128GB (Wi-Fi + Cellular)
Overall Changes (from previous model): the display now has an antireflective coating and is laminated, the tablet is 1.4mm thinner, 32-34 grams lighter, processor has changed from A7 with M7 co-processor to the A8X and M8, Touch ID, barometer, burst mode for camera, Slo-Mo video recording, faster Wi-Fi and Cellular and 32GB is not available as a storage option
iPad mini 3
Display: Retina, 7.9 inch diagonally, 2048 x 1536 pixels (264 ppi)
Dimensions: 200mm long by 134.7mm wide and 7.5mm thin, weight of 331 grams for Wi-Fi only and 341 grams for Wi-Fi + Cellular
Chip: A7 processor with 64-bit architecture, M7 co-processor
Camera: 5MP iSight camera, 1080p HD video recording (rear camera) and 1.2MP, 720 HD video recording (front camera)
Payments: Touch ID and Apple Pay for online shopping only
Battery: same as iPad Air 2, up to 10 hours of surfing the web, playing music, watching video over Wi-Fi
Connectivity: Bluetooth 4.0, 802.11a/b/g/n Wi-Fi
Storage and Prices: $399 for 16GB, $499B for 64GB, $599 for 128GB (Wi-Fi); $529 for 16GB, $629 for 64GB, $729 for 128GB (Wi-Fi + Cellular)
Overall Changes (from previous model): Touch ID, gold color option and 32GB is not available as a storage option
The previous generations of iPad mini and iPad Air are available for sale
Apple’s 2014 iPad lineup consists of the iPad mini, Retina iPad mini 2, Retina iPad mini 3, iPad Air and iPad Air 2. All previous generations of iPad have received a price drop so this allowed Apple to discontinue the iPad 4. Preorders for the new tablets started on Friday, October 17th and shipping is currently at 2-4 business days.
Apple’s special media event finished a few hours ago and they introduced us to a bunch of new products. Last month we saw the iPhone 6, iPhone 6 Plus and Apple Watch. This month we see the release date for Apple Pay and iOS 8.1, the new iPad Air 2 and iPad mini 3.
The retailers that will be part of the initial roll-out of Apple Pay.
Apple Pay will be available for download on Monday, October 20th. Three major credit card companies (Visa, MasterCard and American Express) and the nation’s top banks (Citi, PNC, Chase, etc.) will support Apple Pay during its initial roll-out. Major retailers like American Eagle, Macy’s and Walgreens are signed up for the initial roll-out as well.
WatchKit will allow 3rd-party developers to create their own apps for the Apple Watch. This is available to developers starting in November. Apple Watch is still on track to ship in early 2015.
The newest operating system for the iPod touch, iPhone and iPad has been out since mid-September. Nearly half (48%) of users are running iOS 8. The first major update to the OS, called iOS 8.1, brings support for Apple Pay, Continuity with OS X Yosemite and public beta of iCloud Photo Library (works for videos too).
iPad Air 2
Tim Cook shows off iPad Air 2 for the first time.
6.1mm thin (compare this to the iPhone 6 which is 6.9mm thin)
laminated display with anti-reflective coating
A8X processor with 64-bit architecture and M8 co-processor (specially designed processor for iPad)
10-hour battery life
8MP rear iSight camera with 1080p HD video (panoramic pictures, time-lapse, slo-mo video and burst mode)
camera features: panoramic pictures, time-lapse, slo-mo video and burst mode for the rear camera and single-shot HDR, burst mode for selfies and HDR videos with the front camera
up to 150Mbps on cellular and up to 833Mbps on Wi-Fi
available in silver, space gray and gold with storage capabilities of 16GB, 64GB and 128GB starting at $499
iPad mini 3
same design as previous model
5MP iSight rear camera
available in silver, space gray and gold with storage capabilities of 16GB, 64GB and 128GB starting at $399
The iPad Air 2 and iPad mini 3 will be available for preorder starting October 17th.
There are less then 12 hours remaining until Apple’s next special media event where they are expected to announce the next-generation iPads, updated Macs, iOS 8.1 and Apple Pay release dates and a surprise product.
An iPhone 6-inspired concept for the iPad Air 2 and iPad mini 3.
It is no surprise that there will be new tablets announced at Apple’s event today. The iPad Air 2 and iPad mini 3, which are the confirmed names, will feature a similar design to their predecessors and a few new updated components.
For the iPad Air 2, rumors have suggested it will be a little thinner, but still have mostly the same design. New external features, like single row of speaker holes and recessed buttons, will help the tablet to lose a few millimeters. Apple is also rumored to move the microphone from the top center to the left side, next to the camera. The mute/sound switch may be taken off completely. For internal specs, we expect 2GB of RAM, A8X processor with M8 co-processor, 8MP camera, Touch ID Home button and more updated internal components.
The iPad mini 3 will have the same design as it’s predecessor and only gain internal upgrades. Besides the new Touch ID sensor on the Home button, not much else is known about the tablet.
The current iMac, credit: Apple
Although we typically only focus on mobile devices on Device Geek Blog, we can’t ignore that Apple is planning on announcing a few new Macs at their event. The 27-inch iMac is rumored to get a 5K Retina display, which would double its current resolution, we will find out the release date for OS X Yosemite and other software like the new Photos app for Mac and iLife and see an updated Mac mini.
iOS 8.1 and Apple Pay
Apple Pay works with the iPhone 6 and Apple Watch.
Leaked internal documents for some of the retailers who will support Apple Pay showed the release date for their store. Walgreens said it would be on Saturday, October 18th and Panera Bread said it would be Monday, October 20th. Regardless of when stores will start allowing it, this means that Apple will likely launch iOS 8.1 with Apple Pay immediately following the event (or within a few hours).
The current generation iPod touch has the A5 processor.
On the event invitation, Apple wrote “it’s been way too long.” It is believed that this line is referring to the Mac since it has been a while since the Mac mini or iMac have been updated. The invitation also uses the apple outline from when Apple celebrated 30 years of Mac so this screams Mac. There are other products, though, that haven’t been updated for a long time. For example, the last major update for iPod happened alongside the announcement of the iPhone 5 in 2012. The iPod touch is still rocking the single-core A5 processor. For comparison, the iPhone 6 has an dual-core A8 chip, which is a lot more advanced, has 64-bit architecture and comes with a M8 co-processor. The Apple TV also hasn’t been updated since March 2012 at the iPad 3 event. It has the A5 processor as well. Apple, finally, may also be launching new Smart Covers for the iPad Air and iPad mini in new colors. Although it’s not as exciting as the iPod or Apple TV.
iPad Pro? Retina MacBook Air?
We likely won’t see either of these until 2015. Apple may hold an event in the beginning of the year, like they did in January 2012 when they announced textbooks on iPad. The event may be focused on education as well, aiming the new hardware to educational institutions, students and professors.
I planned on writing a post today that talks about what we expect in terms of iPad details for tomorrow’s Apple event. Unfortunately due to a mistake by Apple, we now have confirmed details for the iPad Air 2 and iPad mini 3 (and yes, that is their official names.)
The screenshot above was leaked accidentally in the iPad User Guide for iOS 8.1, which was quickly updated after Apple noticed the mistake. The screenshot confirms a few details about the iPad Air and iPad mini. They will feature similar designs as their predecessors, each one will get the Touch ID Home button sensor and Burst Mode will work on the tablet too.: Touch ID, nearly same design as predecessor and burst mode works for iPad too. The company is planning on going back to the numbers for the tablet names. The second-generation iPad Air will be “iPad Air 2” (which sounds a lot like iPad 2, but maybe that’s just me) and third-generation Retina iPad mini will be “iPad mini 3.” In addition, we expect the first major update to iOS 8 called iOS 8.1 to be announced (and released tomorrow) alongside Apple Pay. This would line up with Walgreen’s alleged October 18th release date for Apple Pay.