Tag Archive: idea

Apple's Unpredictablity

Share this:

Apple Inc. has always been unpredictable when Steve Jobs was in control of the company. Back in 2007, we thought Apple Inc. was just a computer company, that had expanded to MP3 players in the early 21st century. They release an iPhone and completely redefined the cell phone and smartphone. 3 years later, they went further to increase their product line to include a tablet and redefined that category as well. They wanted to prove that they were unpredictable with innovation (iPhone, iPad, etc.) Apple has strayed away from being unpredictable with innovation to becoming unpredictable with their products.

Being unpredictable with innovation is one thing. It gives you the competitive advantage, it gets consumers really interested in your products and shows that you are the better choice among your competitors. The iPhone was the only phone like it when it came out in 2007. There was smartphones, sure like a RIM Blackberry, and flip phones; but there was nothing like the iPhone. Not many bar shaped phones that only used 4 buttons and a switch to control the phone. It was an entire screen that responded to touch, something that would be crazy to think of at the start of the century. The iPad changed things again; it was like a giant iPhone, but it was a tablet. Steve Jobs proudly walked out on stage to announce it and showed everyone that we all needed this product in our lives. He motivated us to go buy one because it was a necessity. The iPad mini came out recently in October and its the closest thing Apple has come to being unpredictable with innovation since the iPad. One could argue that the iPad mini is just a smaller iPad so it doesn’t really count as an innovation. Apple needs to innovate again, create something before everyone else does. iWatch or an iCar, but a full blown Apple TV is not really innovation, because it has already been done. Samsung, RIM, Nokia and other similar companies haven’t created a SmartWatch and it would be perfect for Apple to create it. There would be a big press event, Tim Cook would proudly walk on stage and announce this innovation that was unheard of and create the need for one. He would need to motivate us, almost like Steve Jobs did that we need this product in our lives. They need to show their unpredictability with innovation and creation again.

They tried in 2012 to show their unpredictability with their products, but it didn’t remind us how they are innovative. Starting in the first quarter of 2012, they released the 3rd generation, not called the iPad 3 (as most of us expected), but called the “new iPad”. No one really predicted that Apple would not attach a number to the product to identify the advancement and next generation of the product. A few months later, the iPhone 5 was released with a screen size that was nothing like the past generations of iPhones. They have all had the same screen size, until the iPhone 5. Rumors were spread that the 6th generation iPhone would have a larger screen, but many people dismissed this idea because the iPhone wouldn’t change that much. Then, the iPad with Retina came out this past Autumn. Apple tried to show us that they are not predictable, releasing two iPads in one year?? WHATTTT??? Not calling it the iPad 4 or new new iPad??? All they did was change a few small things of the “new iPad”, slapped a new name on it and angered hundreds of loyal customers that had just purchased the “new iPad”. Apple is stuck in rut of showing that they are unpredictable with products, not with innovation.

2013 needs to be the year that they release a new innovative product that changes the way we currently think about a technology. Whether it be a watch or a car or a television (although the latter has already been done and redone), it needs to be something or else Apple is going to continue downhill and be wiped out within a decade. Apple needs to get back to what it does best. Yes, be unpredictable with products. Release two iPhones this year, release two iPads and give us some new MacBooks, but give us another product to be excited about. Give us an innovation that would blow Apple out of this rut and back on top where it belongs. Give us something we need, something unheard of. If the market doesn’t exist for the product, Apple will make it exist. Apple is very powerful and can convince everyone that this product is a necessity in our lives. Apple Inc. is no longer Steve Jobs, but it is Tim Cook. It is under a new leader and new management and needs to show us that it has new ideas. It has new innovations and it is unpredictable because it thinks different.

-Kevin

New iPhone Concept

Share this:

Apple is a really great innovative company that is now becoming (unfortunately) predictable in the sense that we know what products they will release this year and what they will roughly look like. Not only we know, but so do Apple’s competitors. Samsung, Google, etc. can expect a new iPhone this year with the same design. So if Apple keeps this up: a new redesign every 2 years and a upgrade to the internal components every other year, then there won’t be much to look forward to. Apple needs to blow our minds again and create a product so different than anything they have ever made. They need to recreate the iPhone again.

The iPhone has had roughly the same design since it was launched in 2007. For starters, it had a rounded back for the first 3 generations then changed to a flat box like back for next 3 generations. Applications have always remained squares with rounded edges, there’s a limit to either 20 or 16 spots on the first page (depending on the iPhone you have) and you can’t customize the apps at all by not putting them in the strict grid that Apple has set on each screen (without jail breaking). It seems like the iPhone doesn’t share much design qualities as other Apple products.

Apple needs to create a new iPhone that has a brand new design (throw out the previous designs), start from scratch and really innovate something that will blow away the competition.

So my idea (we can call it iPhone) is just that. It’s by no means perfected, but it’s something to definitely look into.

Please note that everything that follows are not all completely my idea. I used their concepts as an inspiration for my idea. The iPhone design based on the iPod nano is a concept idea by Federico Ciccarese of ciccaresedesign and the multitasking concept is a real jailbreak by a forum member at The Verge

My iPhone:
Design
The outside would be similar to that of the iPod nano. It would have a flat back and be very slim. The metal ring that has existed on the iPhone since it was created would be gone. The sides of the iPhone would be curved like the nano. I personally think we could do away with the home button, but for this one we can keep it at the bottom. It would come in multiple colors too, such as green, pink, blue, black, white, etc.

The camera would be at least 10MP if not more, 5 lens and all that existing camera stuff. The screen would be full on HD and it could be called Retina HD. It would be a higher pixels per inch number that way everything, no matter how far you are from the screen, it would look great.

Interface
The apps would no longer be squares with rounded edges. They wouldn’t need to have a strict shape (like on the Mac), the iTunes app could be circular and the mail app could be square-like. It would be very customizable and not have to align to the strict grid, either. Currently on the iPhone there is a Spotlight Search screen and then X number pages of apps to follow. My idea would add an additional page between the Search and the pages of apps. It would be called Dashboard (like the Mac) and it would allow the user to add widgets on to this page. There could be a widget for weather, music, google searching, etc.

Also the home screen and lock screen would adjust to landscape view (like the iPad). Current iPhone things like folders and multitasking would still be existent, but they would be recreated as well. Apple should look to the jailbreaking community to find ideas about how to do this. There’s a great multitasking jailbreak that would be amazing to actually see on the iPhone. Apple should definitely look into this.

Apple would need to make it easier to adjust Settings, like Wi-Fi, screen brightness and Bluetooth. At least give Siri permission to adjust these. She’s a big girl, she should be able to turn Wi-Fi on and off herself.

This iPhone would be a complete redesign for the next 3 generations. It would allow the user lots of customization, without needing to jailbreak. This would completely change the iPhone again (but in real terms).

Here are some pictures (I didn’t create them, though) of the potential new iPhone:

20130105-101628.jpg

20130105-102055.jpg

Accessibility Idea

Share this:

I have a brilliant idea that will give Apple the competitive advantage over all other smartphone companies.  This idea is a great innovation that may people and companies have yet to really think about.  So I was driving the other day and I love my new iPhone 5 and playing around with Dictation and Siri while I’m driving.  And I thought about how I love Siri and everyone should have the chance to experience Siri.  I mean it would be easy to use Siri or another virtual assistant.  What if it is not that easy for you?  Like what if you are deaf.  How can you use Siri or would pointless?

So here’s my brilliant idea:

The iPhone features a great front facing camera that allows for more and more megapixels with each iPhone update.  So what if we use the front camera to capture sign language?  The camera would record the sign language of the user, Siri (or Apple) would analyze the motions and signs used to determine what the user said then Siri would respond with either text or sign language too.

Since sign language is extremely complex and different signs may mean different things across the world, Apple would need hundreds of “test subjects” to make sure it would work properly.  The software that Siri would use might have to differ with each person right now, but it is definitely a start to help everyone experience Siri.

Ideally Apple would spend more time perfecting this than they did with Apple maps.  It could be featured on the iPhone 8 or 9.

Why should we limit Siri?  Let everyone experience it.