In a new bold move, Apple has begun removing security tethers from their display iPhones at some of the retail stores. The goal of this move is to create a better and more personal user experience.
The issue with phones attached to a security tether is that customers are limited to a certain experience to use the phone. Pulling the display phone out too far can set off the alarm and the attached cable limits using the phone beyond the normal uses. It is simply look at most of the phone and pretend what it looks like as your phone. This new move will allow customers to have a more personal experience with the phone by holding it properly, trying it with a case, and (more…)