Apple’s Sept. 7 Event Invitation Hints at New Cameras & Colors for iPhone 7

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For the past several events, Apple has hidden clues about what they will announce in their invitations. They use subtle word play and specific images that are related to their upcoming announcements. For example, the September 2013 invitation said “this should brighten everyone’s day” which was referring the bright colors of the new iPhone 5c. In their September 2014 invitation, a shadow was created with the leaf of the Apple logo similar to a sundial. Unexpectedly, they announced the Apple Watch. This year’s event invitation is no different and I have a few ideas what Apple is hinting towards.

event invitation

Looking at the lights and words written, Apple is likely hinting towards the camera upgrades on the iPhone 7. The out of focus lights show a rough image of the Apple logo; however, the event invitation says it will see us. If something is blurry and out of focus, there is not much seeing going on. The best way to see something out of focus is to refocus or to use a better camera. The iPhone 7 and iPhone 7 Plus are both rumored to have a larger rear camera. While the specifications of this new camera have not been leaked, the overall size will be visibly larger. It will also be located much closer to the left edge like on the iPod touch. Additionally, the iPhone 7 Plus will have a second rear camera. It will allow the phone to have better clarity that increase picture quality.

The play on words also hints towards the iPhone 7 having the name of ‘iPhone 7’ and not ‘iPhone 6 SE.’ Despite my great case for the phone’s name to retain the ‘6’ number, Apple appears to be moving on to ‘7.’ The event invitation says Apple will see us on the 7th, which obviously points towards the 7th of September. Using the logic above, though, the ‘see’ is likely referring to the new iPhone’s cameras and the ‘7th’ could also refer to the 7th iPhone. Not necessarily the 7th generation since we already passed that, but the 7th design of iPhone. Apple will see all of us (the world) on the 7th iPhone. It is very likely since all the Apple executives may already be using the iPhone 7.

Finally, the event invitation is very similar to the September 2013 invitation when Apple announced the iPhone 5s and iPhone 5c. Although this was not discovered until afterwards, many of the colored circles stood for the color lineup for the iPhone 5c. The other circles stood for the new colorful interface of iOS 7 and the white circles outline in gray were for the iPhone 5s’ new Touch ID Home button. It was significant since it was the first iPhone generation with a black Home button. Considering the afterthoughts of the Sept. 2013 invitation compared to this one, there are multiple circles that could be matched up the rumored colors of the iPhone 7’s lineup. There are rose gold, gold, silver, and space gray circles. There are also a few blue and and darker black ones. While the deep blue circle maybe more based on hope than fact, the space black circle is separated off to the side. This cannot be a coincidence since this is the exact color which is rumored. Apple could be saying ‘there’s one additional color this year.’ Also, the other colors match well with the colors of iOS 10 like the centered orange circle for the new Home app.

event invitation

Some of the colored circles may hint at colors of the iPhone 7, while others may be for the apps with iOS 10.

Whenever an Apple event invitation is released, I enjoy deciphering the clues that Apple has hidden with their use of words and images. This year looks to confirm the iPhone 7 name, upgraded cameras, and new color lineup for the phone. In addition, the phone is expected to look similar to the iPhone 6s without a headphone jack. It will have internal upgrades as well with the more efficient A10 processor and 32GB minimum storage size. This year’s event will take place on September 7th at 10am PDT (or 1pm EST.)

‘iPhone 6 SE’ Could Be the Name of Apple’s Next iPhone [Leaked Pictures]

iPhone 6 SE
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In two weeks, the next-generation iPhone is expected to be announced with the same overall design as the iPhone 6/6s series. The phone will not have a headphone, a small rear camera, nor will it have the same antenna design. However, the phone will have the familiar curved aluminum case that meets curved glass. The front of the phone will also look similar with thick top/bottom bezels, thin side bezels, and other features. New images of the alleged box for the new phone have surfaced. They claim to show Apple may be retaining the ‘6’ in the name for ‘iPhone 6 SE.’

iPhone 6 SE

Packaging for ‘iPhone 6 SE’ leaked, which may be Apple’s next iPhone, credit: 9to5Mac

Instead of the long-rumored and expected name of ‘iPhone 7’ for the next iPhone, the box shows ‘iPhone 6 SE.’ Before we immediately dismiss it as fraudulent, I wanted to propose a case as to why Apple would choose such a name. For starters, Apple released the iPhone SE in the spring, which is an updated version of the iPhone 5s. It has the same specs of the iPhone 6s, but in a 4-inch screen size. It allows customers who like the smaller screen size to upgrade without getting a much larger phone. It was rumored to be called the ‘iPhone 5 SE’ but Apple dropped the number from the name. Releasing a second ‘SE’-branded iPhone would not be crazy for Apple to do. The iPhone SE is an upgraded iPhone 5s with subtle design changes and internal upgrades. The new iPhone will be the iPhone 6s with design changes and internal upgrades as well. Using an ‘SE’ name would make sense for this year’s iPhone.

Additionally the naming scheme of ‘SE’ for this year’s iPhone compared to next year’s iPhone would make more sense. This year’s phone will look similar to its past predecessors (iPhone 6 and 6s) while next year’s will be a complete redesign. It would be much easier for Apple to announce this phone as ‘iPhone 6 SE’ and next year’s redesign as ‘iPhone 7.’ Instead, the rumors suggest this year will be ‘iPhone 7’ and next year is ‘iPhone 8.’ The rumors completely ignore an ‘7s’ line, Apple’s history of redesigning every major number generation, and the new three-year cycle they are supposedly following. Earlier this year it was reported that Apple will be slipping back to a three year cycle instead of their regular two year. This means every three years there will be a completely redesigned iPhone, instead every two years. Apple currently uses the following naming scheme: ‘iPhone #’ (ex: iPhone 6, major redesign) and ‘iPhone #s’ (ex: iPhone 6s, upgrade internal specs.) The company could, then, add ‘iPhone #SE’ to the end for the third year. It would have an upgraded design with upgrade specs. Apple would then change the number and cycle through it again.

iPhone 6 SE

The ‘iPhone 6 SE’ packaging cannot be easily discredited since the name actually makes sense, credit: 9to5Mac

Other blogs who have reported the leaked box wrote it off as fake or Photoshopped, but I took a closer look to dispute their claims. Looking at the side of the packaging where ‘iPhone 6 SE’ is written, the ‘SE’ may appear to be off-center. However, the ‘iPhone 6 SE’ writing is perfectly centered on the side of the box. There is the same amount of spacing between ‘iPhone’ as there is to the ‘6’ and the ‘6’ to the outline of ‘SE’ box. Also, the ‘SE’ box is larger in height than the ‘6’ but it is the same extra height on both the top and the bottom. On the back of the box there are spacing issues, but most of the Chinese writing matches up the iPhone SE box. Also, there is a new model number listed for the iPhone (A1758) that does not match with any of Apple’s other phones and it follows the same pattern. The ‘A’ is Apple’s identifier that is on all their products and the ’17’ corresponds to the year of announcement. While it does not specific the year, it does identify with other products that were announced the same year. For example, the iPhone SE came out this year with model number ‘A1723.’

While the box may be fraudulent or unlike Apple to do, the name of this year’s iPhone cannot be discredited immediately because of a leaked box. The ‘iPhone 6 SE’ name lines up with the name of previously release products, it would continue the new three-year cycle, and the packaging is accurate in a few places. If it was Photoshopped, the designer would likely not spend as much attention to detail as I did in writing this post. If it was Photoshop, I would expect more sloppiness and less accuracy.

Apple’s next iPhone is expected to be announced in only two weeks at a special media event. The phone will be announced alongside the second-generation Apple Watch and the release date for iOS 10.

iPhone 6s Outperforms Galaxy Note 7 in App Speed Test

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In a new video, last year’s iPhone 6s is matched up against this year’s Galaxy Note 7 for a performance and speed test of opening apps. The iPhone 6s came out last September with Apple’s A9 dual-core processor and 2GB of RAM while the Galaxy Note 7 came out this month with Qualcomm’s Snapdragon 820 quad-core processor and 4GB of RAM. For twice the amount of cores and RAM, the Note 7 should outperform the iPhone 6s.

The iPhone 6s and Note 7 are put side-by-side to test their speed opening and using fourteen apps. For a real world setting, there are stock apps, games, entertainment, and shopping apps. The first test shows the phones opening the apps for the first time, while the second test shows the phone re-opening the apps. This tests the phone’s capability of running apps in the background.

Initially the Note and iPhone are running about the same speed until the Note gets stuck on the first game. They both open it quickly, but it takes longer for the Note to get to the main screen. By then, the iPhone 6s is already an app ahead. The iPhone 6s finishes both tests in 1m and 51s while the Note 7 took nearly a minute longer. It finished in 2m and 49s

The advantage the iPhone 6s has over the Note 7 is that Apple designed both the software and the hardware. The Note 7, however, relies on Google’s Android software, Samsung’s design, and Qualcomm’s processor.

The iPhone 7 is expected to be announced next month with a faster processor, more RAM, and the speedier iOS 10 software. If the iPhone 6s is already ahead of the Note 7, the iPhone 7 will be on another level entirely.


Solartab: A Unique Charger That Uses Renewable Energy

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Originally launched as a Kickstarter project, the Solartab is a unique charger that uses a massive solar panel and internal battery pack to keep smartphones and tablets fully charged. It received more than 200% of its requested funding and was sent out to backers around the world a year after the project ended. The team worked diligently to finalize the design, have it assembled correctly to their specifications, and make it the best solar panel charger on the market. Two years later, the Solartab is still being used by the Kickstarter backers and others. Below I share my first thoughts as one of the original Kickstarter campaign backers.


The box comes with the Solartab and a micro-USB charger and wall adapter.

The Solartab is a unique solar panel charger with an external battery that uses either the sun’s energy or the included USB cable and adapter to store power to charge smartphones and tablets. I tested the Solartab by charging a nearly dead iPhone 5s and the phone’s battery was literally increasing by at least 1% every minute. The battery inside the solar panel charger has a capacity of 13,000 mAh, which is over seven times the battery capacity of the iPhone 6. The device has two USB ports and one micro-USB port on the outside, a button that shows the amount of power left and a white light that illuminates when the solar panels are being used. The Solartab is enclosed in a case that is very similar to Apple’s Smart Cover for iPad. It protects the solar panel against damages and scratches and allows to be placed in three directions for the best sun exposure.


The Solartab is a perfect fit for the dashboard of your car. It can take in all the sun’s rays to charge your phone while you drive.


After using my Solartab for the past few days, it has become one of my most favorite iPhone accessories. The solar charger is about the size of an iPad so it’s very portable and the cover protects the panels against damage. Recently I went on a trip with my family and I put my Solartab in the rear back window of the car. It was able to charge both my iPad and iPhone to nearly a full charge. When we stopped at a red light and were in a shadow, the battery pack inside would take over until the sun became visible again. It worked very well and intelligently switched over from solar panel to battery pack to keep my devices charging.

There are only two flaws that I have seen so far with the Solartab, but they won’t be preventing me from using mine nor will they prevent me from recommending it to others. First off, the Solartab is glued to the case so if your case gets dirty, you won’t be able to remove the Solartab to clean it. This also prevents you from switching out the color so make sure you are ready to have the same case color for life. Secondly, the USB cables slightly stick out from the ports so they don’t appear to be fully plugged in even though they are. However, these flaws are minimal and I highly recommend the Solartab if you live anywhere there is sun (so pretty much every location on Earth).

The Solartab can be purchased from our store here for a limited time price of $109 with free shipping.

New Leaks Confirm Name and Release Date for ‘iPhone 7’

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With Apple’s rumored special event fast approaching, the name of the next-generation iPhone and the release date is in question. There have been reports suggesting the name and release date, but they have not been confident in their findings. Two reliable leaks have come forward with details about the iPhone with more details that may be trustworthy.

new leaks confirm

iPhone 7 mockup in rumored “space black”, credit: @The_Malignant

Citing “reliable sources,” Japanese blog Macotakara claims the new iPhone will be called ‘iPhone 7’ and ‘iPhone 7 Plus.’ This squashes the rumor that Apple would be retaining the ‘6’ in the name for ‘iPhone 6SE‘ because of its similar design. It also discards the rumor of Apple adding ‘Pro’ to the iPhone name. Additionally, the report confirms that the iPhone 7 will have the A10 processor, a tactile Home button, and come in five colors. Macotakara previously suggested a “space black” and a deep blue color, which could two of the five colors.

new leaks confirm

AT&T leak reveals September 9th and 23rd as potential dates for iPhone 7, credit: 9to5Mac

The second leak comes in the form of a retail schedule from AT&T that details the days for resetting merchandise. It claims that both September 9th and 23rd will be reset days, which is the season of the iPhone release. This suggests the 9th as the iPhone 7 pre-order date (rumored), and the 23rd as the release date (one week later than rumored.) 9to5Mac also reports that store managers were informed that a major phone would be released to carriers on September 23rd. The next-generation iPhone is usually released on a Friday so a release date of either Historically Apple has released a new iPhone on a Friday so either the phone is coming out on the 16th or the 23rd.

The iPhone 7 is expected to look very similar to the iPhone 6/6s series with an aluminum rear shell, antenna lines on the back, and a rear protruding camera. The phone will likely be announced alongside the Apple Watch 2 at the rumored event on September 7th.

Leaked Pictures Show Working iPhone 7 Prototype, New Rumor Emerges

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At this point, the design of the iPhone 7 is all but confirmed by Apple. Several leaks have come out that all show the same information. Until now, though, we have only been looking at mockups and various components. Sina, which is a Chinese news website, shared pictures leaked by a Chinese social media user that are allegedly of the iPhone 7.

Working iPhone 7

Fully functional iPhone 7 rear shell design, credit: Sina

The set of pictures were originally leaked by Weibo user @GeekBar and shows the iPhone 7 running a special operating system used internally by Apple. The case design matches up to what is expected for the iPhone 7. Instead of the headphone jack on the bottom, the phone will have a second speaker. This allows the phone to be more symmetrical with speaker grills on both sides of the Lightning port. Users will rely on Bluetooth and Lightning for audio. The phone also has a rear protruding camera that is part of the frame. It is much larger, closer to the left edge, and the microphone hole appears to be slightly smaller. Additionally, the antenna lines are limited to the top and bottom edge of the phone instead of also extending across the back.

Working iPhone 7

iPhone 7 running a special software for internal testing, credit: Sina

Looking at the front of the iPhone, the setup is quite similar to the iPhone 6s. It unfortunately does not match up to previous rumors that suggested new locations for more advanced display sensors. The speaker grill, proximity sensor (small black dot in top center of display), and front camera (larger black dot on left) look the same as the iPhone 6s. It is also difficult to tell if the home button is a physical button or more of the rumored haptic touchpad.

Sina reports that a friend claimed the iPhone 7 would have more of a curved screen with the transition from glass to aluminum be more rounded. The battery would also be slightly larger, as we have shared, and the biggest changes are in relation to the cameras. Hopefully this means we will have a better sensor in the front-facing camera.

The iPhone 7 is expected to be announced a media event in early September. It will come in at least one new color, likely a darker space gray, and start with 32GB of storage.

Report Claims to Show Off Apple’s New 3.5mm to Lightning Adapter

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Based on the leaks for the upcoming iPhone 7, it is all but confirmed that the iPhone will be the iPhone 6s sans the headphone jack. The phone will rely on Lightning and Bluetooth for audio in absence of the port. Earlier rumors suggested Apple is working on special Lightning adapter that will connect headphones to the Lightning port and now we may have our first look at it.

Lightning Adapter

The 3.5mm to Lightning adapter will allow headphones to connect to the new iPhone 7, credit: Tinhte.vn

A new report on a Vietnamese website claims to show off the new 3.5mm to Lightning adapter. The adapter would be used to connect regular headphones to the Lightning port of the new iPhone. The source claims it was obtained from one of the Foxconn accessory factories in Vietnam. It has a very Apple-like design resembling the .2 meter Lightning to 30-pin adapter.

When the adapter is plugged into an iPhone running the developer’s version of iOS 10, the phone accepts it as an authentic adapter. If it is plugged into an iPhone running iOS 9, the phone claims it does not support the adapter. This is significant because it proves its authenticity. The iPhone 7 will be the only phone that needs to use this adapter and it will run iOS 10 out of the box. It cannot downgrade to iOS 9 so there is no need for Apple to allow the old software to work with their new adapter.

Lightning Adapter

The Lightning adapter plugged into an iPhone 6s, credit: Tinhte.vn

Finally, the report claims the Lightning adapter will be included in the box with the iPhone 7. This makes sense since most everyone has at least one pair of headphones with a 3.5mm plug. Apple could either force their customers to pay for an an adapter or they could include it in the box for free. The former of which may turn customers off from buying a phone that is missing a crucial port. The company did not do this when the iPhone 5 was released with the new Lightning port because 30-pin accessories only work with Apple products. Headphones work with virtually every electronic product that allow for audio input/output. There is a greater need for an adapter for 3.5mm to Lightning so Apple will apparently give it to us.

The iPhone 7 is expected to be announced in early September at a special media event. The iPhone will look similar to the iPhone 6s but have less antenna lines, a larger rear camera sensor, and potentially come in a new color.

Check out a video below of the Lightning adapter in action:

iPhone 7 Release Date Expectations: Sept. 16, Pre-orders to Start Sept. 9

iPhone 7 Release Date
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Earlier this week it was reported that the next-generation iPhone will be released to retail shops during the week on September 12th and then released for the public on September 16th. Based on what I have seen from Apple over the last four years of iPhone releases, I wanted to share my thoughts. There are four events that need to take place in September before the end of the month and the days they occur on are quite consistent from year-to-year. The Back-to-School promotion always ends before the iPhone is released, the special media event for the announcement of the new iPhone occurs on a Tuesday or Wednesday, the next-generation iOS is released on the following Wednesday, and the iPhone comes out either the same week or the week after on a Friday. The dates of these events are key for us to predict when we will be able to start buying the iPhone 7.

Back to School Event

iPhone 7 Release Date

Buy an iPhone, iPad, or Mac and get a free pair of Beats wireless headphones this year, credit: Apple.

Every summer Apple hosts their Back-to-School promotion which is a method they use to clear out stock of the old iPhone. Originally this sales event was limited to the Mac, but recently the company began to give free accessories or gifts cards with the purchase of an iPhone or iPad too. This year, customers can purchase an iPhone, iPad, or Mac and get a free pair of wireless Beats headphones. By offering a free gift with the purchase, Apple hopes to clear out the stock of the iPhone 6s ahead of the iPhone 7 announcement. The event ends on Monday, September 5th which happens to also be Labor Day.

Looking back at their previous promotions, the Back-to-School event always ends before the final release date of the new iPhone. There appears to be no correlation to other events in September, just that it ends before the new iPhone comes out.

Expected Special Media Event Date

iPhone 7 Release Date

The special media event invitation for the iPhone 6 and 6 Plus announcement, credit: Apple

The next major event of September is the special media announcement for the latest iPhones and software for the iPhone, iPad, and iPod touch. Apple will announce these products and then release them in the days/weeks following the event. This event, at least for the last four years, was held either on Tuesday or Wednesday and always the week before the newest software was released. With the exception of the iPhone 6s, it was also about a week and a half before the release of the new iPhone. Apple added an extra week between their announcement and the iPhone 6s launch.

Based on Apple’s history, the special media event will likely be held on Tuesday, September 6th or Wednesday, September 7th.

Expected iOS 10 Release Date

iPhone 7 release date

iOS 10 is coming this fall, specifically on September 14th , credit: Apple

Ever since Apple held their iPhone event in September, the newest software was always released before the iPhone came out so the new phones would ship with the latest software. It has always come out a week after the event and on the first Wednesday. We expect this year to be no different.

Taking into account the previous years’ of iOS updates, I expect iOS 10 will be released on Wednesday, September 14th.

Expected iPhone 7 Release Date

iPhone 7 Release Date

The leaked frame that is expected for the iPhone 7, credit: nowhereelse.fr

Apple will be releasing their next-generation iPhone in September and this is the last major event for iPhone that will occur. The phone should come out in three styles: iPhone 7, iPhone 7 Plus, and iPhone 7 Pro. The last of which is still in question, but the rumors support three version of the tenth generation iPhone. Additionally, the phone will look quite similar to the iPhone 6s with less antenna lines, a larger camera sensor, a headphone jack-less body, and a touchpad Home button. Taking in consideration previous iPhone launches in September, it is always released on a Friday and either occurs the same week as the newest iOS launch or the following week.

Based on our calculations, the iPhone 7 should come out either Friday, September 16th. Apple will take pre-orders for the iPhone starting Friday, September 9th.


Apple will host four major events in September like they do every year for updates in the software and hardware of the iPhone. They may also release another iPad, the second-generation Apple Watch, new Macs, and potentially another Apple TV. All have been rumored, we just have to wait to find out the truth on September 6th…


Also for further evidence; here is what the very reliable iPhone leaker @evleaks says about the iPhone 7:



Multiple leaks agree on the final design for the iPhone 7

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As we saw in the months leading up to the iPhone 6 announcement in 2014, we knew exactly what Apple planned to announce. Components of iPhone first started to leak, then the redesigned chassis came out, and by the time of the announcement, we had full phones. It appears that the iPhone 7 is following the same trend. In a series of a reports, we have the rear shell design for the next-generation iPhone in every color and they confirm previous rumors.


The leaks confirm rumors for the final design of the iPhone 7. Like the iPhone 6s, the rear shell is made of 7000 series aluminum with curved edges, a protruding camera, and antenna lines. The camera will still protrude from the phone, but it has a much smoother design and it is part of the frame. Additionally, the camera is roughly 25% larger and it is much closer to the left side like the iPod touch.  The rear shell has antenna lines, but they are limited to the top and bottom edges. The bottom of the phone also no longer has a headphone jack, but it appears to have a second speaker. Previously we saw CAD renderings of the inside of the frame and they showed that the innermost hole where the headphone jack used to be is reserved for the microphone. The other holes will be for the speaker.


multiple leaks agree

The top left shows the most consistent design (likely the final design), the top right shows the right angle antenna line, bottom left shows a tapered, and we aren’t sure what we see on the bottom right.


There have been two versions of the iPhone 7 leaked, but only one version is the true design while the other is a fake. It important to notice the subtle distinction which separates the two. Looking at the antenna lines, they start on the edge and curve up or down before extending across the back. This is for the real iPhone 7. There was also a design leaked that show the antenna line starting on the edge and immediately with a right angle moved up and across the back of the phone. The right angle is something that is achieved with Photoshop by using the iPhone 6s and removing two of the antenna lines. Even beyond this, we have seen tapered designs and a we-have-no-idea-what’s-going-on design.

The iPhone 7 will come in the same colors as the iPhone 6s, according to the reports we have read. Earlier this summer, rumors suggested a new color for the iPhone, either a darker space gray or a blue, but it appears that these are not part of the final design. It is likely that Apple will update their color lineup next year with the completely redesigned iPhone 8.

The iPhone 7 is expected to be announced at a special media event in mid-September alongside the next-generation version of the Apple Watch.

iPhone 7 battery will be larger with little impact on battery life

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Apple will do everything in their engineering power to keep the iPhone at a consistent battery life even with new technology that drains the battery. A new rumor comes out via Twitter that suggests the iPhone 7 will have a larger battery capacity, but this is likely meaningless with the updates that are expected on the new iPhone.

According to Steve Hemmerstoffer of Nowhereelse.fr (or @OnLeaks on Twitter), the iPhone 7 battery capacity will be 1960mAh. This is a 14.2% increase in battery capacity from the iPhone 6s (1715mAh) and a 8.3% increase from the iPhone 6 (1810mAh). Typically Apple will increase the capacity from generation-to-generation like they did with the iPhone 5s to the iPhone 6, but the iPhone 6 to iPhone 6s saw a decrease. Apple was still able to achieve the same battery life despite this with a more power efficient processor. The 3D Touch display and 4K video recording definitely draws more power but the processor could counteract it.

battery life

The iPhone 7 battery will be 14.2% larger than the iPhone 6s, image: iFixit

The next question is what impact will this increase in battery capacity have on the iPhone 7: likely no impact. The absence of the headphone will allow the battery to grow vertically which means a larger overall battery, but the absence of the headphone jack means the phone will rely on Bluetooth and Lightning for audio (plus there is a second speaker now). Bluetooth drains battery even if the iPhone does have the power-efficient Bluetooth 4.2. This is a small amount and likely not the issue, though.

The main power drainer will be the Lightning port used for headphones. Noise-cancelling headphones previously used their own battery pack for power but this is no longer needed if they rely on the iPhone’s battery. Their battery pack also made the headphones much thicker. When the headphones connect to the phone via the Lightning port, they can draw power from the phone and the battery pack can be removed. Apple does note that third-party accessory manufacturers are limited to how much power they can draw from the iPhone, but this likely only applies to the MFi-certified accessories.

The new A10 processor is rumored to be more power-efficient, which is expected of a tenth generation processor, but Apple has yet to release a phone that does not have a headphone jack to rely on for audio. The processor will hopefully decrease the power used from the new technology so Apple can achieve the same battery life on their new iPhone. They have had ten years to refine their craft and make the best processor, however, an iPhone without a headphone jack is brand new for them. They are limiting users by forcing them to rely on either wireless via Bluetooth or wired via the Lightning port for their primary source of audio. Regardless of what the technology will do though, Apple will miraculously achieve the same battery life on the iPhone 7. If this rumor is true, which @OnLeaks claims their source is reliable but not perfect, Apple has calculated that a 14% increase is all we need.

The iPhone 7 will be announced in September alongside the iPhone 7 Plus and perhaps the iPhone 7 Pro. It will have the same overall design as the iPhone 6s with less antenna lines, a still-protruding rear camera, and a minimum 32GB storage capacity.