For the past several events, Apple has hidden clues about what they will announce in their invitations. They use subtle word play and specific images that are related to their upcoming announcements. For example, the September 2013 invitation said “this should brighten everyone’s day” which was referring the bright colors of the new iPhone 5c. In their September 2014 invitation, a shadow was created with the leaf of the Apple logo similar to a sundial. Unexpectedly, they announced the Apple Watch. This year’s event invitation is no different and I have a few ideas what Apple is hinting towards.
Looking at the lights and words written, Apple is likely hinting towards the camera upgrades on the iPhone 7. The out of focus lights show a rough image of the Apple logo; however, the event invitation says it will see us. If something is blurry and out of focus, there is not much seeing going on. The best way to see something out of focus is to refocus or to use a better camera. The iPhone 7 and iPhone 7 Plus are both rumored to have a larger rear camera. While the specifications of this new camera have not been leaked, the overall size will be visibly larger. It will also be located much closer to the left edge like on the iPod touch. Additionally, the iPhone 7 Plus will have a second rear camera. It will allow the phone to have better clarity that increase picture quality.
The play on words also hints towards the iPhone 7 having the name of ‘iPhone 7’ and not ‘iPhone 6 SE.’ Despite my great case for the phone’s name to retain the ‘6’ number, Apple appears to be moving on to ‘7.’ The event invitation says Apple will see us on the 7th, which obviously points towards the 7th of September. Using the logic above, though, the ‘see’ is likely referring to the new iPhone’s cameras and the ‘7th’ could also refer to the 7th iPhone. Not necessarily the 7th generation since we already passed that, but the 7th design of iPhone. Apple will see all of us (the world) on the 7th iPhone. It is very likely since all the Apple executives may already be using the iPhone 7.
Finally, the event invitation is very similar to the September 2013 invitation when Apple announced the iPhone 5s and iPhone 5c. Although this was not discovered until afterwards, many of the colored circles stood for the color lineup for the iPhone 5c. The other circles stood for the new colorful interface of iOS 7 and the white circles outline in gray were for the iPhone 5s’ new Touch ID Home button. It was significant since it was the first iPhone generation with a black Home button. Considering the afterthoughts of the Sept. 2013 invitation compared to this one, there are multiple circles that could be matched up the rumored colors of the iPhone 7’s lineup. There are rose gold, gold, silver, and space gray circles. There are also a few blue and and darker black ones. While the deep blue circle maybe more based on hope than fact, the space black circle is separated off to the side. This cannot be a coincidence since this is the exact color which is rumored. Apple could be saying ‘there’s one additional color this year.’ Also, the other colors match well with the colors of iOS 10 like the centered orange circle for the new Home app.
Whenever an Apple event invitation is released, I enjoy deciphering the clues that Apple has hidden with their use of words and images. This year looks to confirm the iPhone 7 name, upgraded cameras, and new color lineup for the phone. In addition, the phone is expected to look similar to the iPhone 6s without a headphone jack. It will have internal upgrades as well with the more efficient A10 processor and 32GB minimum storage size. This year’s event will take place on September 7th at 10am PDT (or 1pm EST.)