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Apple's Unpredictablity

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Apple Inc. has always been unpredictable when Steve Jobs was in control of the company. Back in 2007, we thought Apple Inc. was just a computer company, that had expanded to MP3 players in the early 21st century. They release an iPhone and completely redefined the cell phone and smartphone. 3 years later, they went further to increase their product line to include a tablet and redefined that category as well. They wanted to prove that they were unpredictable with innovation (iPhone, iPad, etc.) Apple has strayed away from being unpredictable with innovation to becoming unpredictable with their products.

Being unpredictable with innovation is one thing. It gives you the competitive advantage, it gets consumers really interested in your products and shows that you are the better choice among your competitors. The iPhone was the only phone like it when it came out in 2007. There was smartphones, sure like a RIM Blackberry, and flip phones; but there was nothing like the iPhone. Not many bar shaped phones that only used 4 buttons and a switch to control the phone. It was an entire screen that responded to touch, something that would be crazy to think of at the start of the century. The iPad changed things again; it was like a giant iPhone, but it was a tablet. Steve Jobs proudly walked out on stage to announce it and showed everyone that we all needed this product in our lives. He motivated us to go buy one because it was a necessity. The iPad mini came out recently in October and its the closest thing Apple has come to being unpredictable with innovation since the iPad. One could argue that the iPad mini is just a smaller iPad so it doesn’t really count as an innovation. Apple needs to innovate again, create something before everyone else does. iWatch or an iCar, but a full blown Apple TV is not really innovation, because it has already been done. Samsung, RIM, Nokia and other similar companies haven’t created a SmartWatch and it would be perfect for Apple to create it. There would be a big press event, Tim Cook would proudly walk on stage and announce this innovation that was unheard of and create the need for one. He would need to motivate us, almost like Steve Jobs did that we need this product in our lives. They need to show their unpredictability with innovation and creation again.

They tried in 2012 to show their unpredictability with their products, but it didn’t remind us how they are innovative. Starting in the first quarter of 2012, they released the 3rd generation, not called the iPad 3 (as most of us expected), but called the “new iPad”. No one really predicted that Apple would not attach a number to the product to identify the advancement and next generation of the product. A few months later, the iPhone 5 was released with a screen size that was nothing like the past generations of iPhones. They have all had the same screen size, until the iPhone 5. Rumors were spread that the 6th generation iPhone would have a larger screen, but many people dismissed this idea because the iPhone wouldn’t change that much. Then, the iPad with Retina came out this past Autumn. Apple tried to show us that they are not predictable, releasing two iPads in one year?? WHATTTT??? Not calling it the iPad 4 or new new iPad??? All they did was change a few small things of the “new iPad”, slapped a new name on it and angered hundreds of loyal customers that had just purchased the “new iPad”. Apple is stuck in rut of showing that they are unpredictable with products, not with innovation.

2013 needs to be the year that they release a new innovative product that changes the way we currently think about a technology. Whether it be a watch or a car or a television (although the latter has already been done and redone), it needs to be something or else Apple is going to continue downhill and be wiped out within a decade. Apple needs to get back to what it does best. Yes, be unpredictable with products. Release two iPhones this year, release two iPads and give us some new MacBooks, but give us another product to be excited about. Give us an innovation that would blow Apple out of this rut and back on top where it belongs. Give us something we need, something unheard of. If the market doesn’t exist for the product, Apple will make it exist. Apple is very powerful and can convince everyone that this product is a necessity in our lives. Apple Inc. is no longer Steve Jobs, but it is Tim Cook. It is under a new leader and new management and needs to show us that it has new ideas. It has new innovations and it is unpredictable because it thinks different.


iPhone Comparison

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iPhone 4 iPhone 4S iPhone 5
Height, Width and Depth H: 4.5 inches

W: 2.31 inches

D: 0.37 inches

H: 4.5 inches

W: 2.31 inches

D: 0.37 inches

H: 4.87 inches

W: 2.31 inches

D: 0.30 inches

Weight 4.8 ounces 4.9 ounces 3.95 ounces
Display 3.5″ widescreen  display, fingerprint resistant coating on front and back 3.5″ widescreen display, fingerprint resistant coating on front and back 4.0″ widescreen display, fingerprint resistant coating on front
Resolution Retina Display:

960 x 640 pixels at 326ppi

Retina Display:

960 x 640 pixels at 326ppi

Retina Display:

1136 x 640 pixels at 326ppi

Battery Lithium-ion battery

Talk time: up to 7 hours on 3G

Lithium-ion battery

Talk time: up to 8 hours on 3G

Lithium-ion battery

Talk time: up to  8 hours on 3G

Cellular 3G 3G 4G LTE
Wireless 802.11b/g/n

Bluetooth 2.1 + EDR


Bluetooth 4.0


Bluetooth 4.0

Processor A4 Dual-Core A5 A6 (22% smaller than A5, twice the performance of the A5)
Dock Connector 30-pin 30-pin Lightning
Voice Assistant Voice Control Siri Siri
Speakers One One One
Camera (Front and Back) Front: VGA photos and videos up to 30 frames per second

Back: 5MP photos, 720p HD videos, LED flash

Front: VGA photos and videos up to 30 frames per second

Back: 8MP photos, 1080p HD videos, LED flash

Front: 1.2MP photos and HD 720p videos up to 30 frames per second

Back: 8MP photos, 1080p HD videos, LED flash

Other Features Photo and video geotagging, tap to focus video or still images, three-axis gyro, accelerometer, ambient light sensor, proximity sensor Face detection in still images, video stabilization, photo and video geotagging, autofocus and tap to focus video or still images, panorama, three-axis gyro, accelerometer, ambient light sensor, proximity sensor Face detection in video and still images, improved video stabilization, photo and geotagging, tap to focus video or still images, panorama, take photos while using video camera, three-axis gyro, accelerometer, proximity sensor, ambient light sensor
Prices (at the US Apple Store) $0 with new 2 year contract, $450 without contract (unlocked) $99 with new 2 year contract, $549 without contract (unlocked) $199 for 16GB with new 2 year contract, $649 without contract (unlocked)

$299 for 32GB with new 2 year contract, $749 without contract (unlocked)

$399 for 64GB with new 2 year contract, $849 without contract (unlocked)

Storage 8GB (new);

16GB, 32GB, 64GB (used)

16GB (new);

32GB, 64GB (used)

16GB, 32GB, 64GB (new)
Pros The price is low, has a great back camera on it, features the Retina display, can be updated to iOS 6 It’s the best iPhone 4 model there will ever be, it has the Retina display, Siri, fast dual-core A5 chip, comes in 16GB new, low price, excellent back camera Very slim, Retina display and taller screen allows apps more room, Siri, very fast A6 chip, front and back camera are excellent, works on 4G LTE
Cons Does not have Siri, feels very slow compared to iPhone 5, can only buy 8GB now, front camera is not very good, Antennagate Feels heavy, front camera still is VGA-quality, not 4G LTE compatible, The black model tends to scratch easily, hard to use one handed, small purple haze when taking pictures of the sun, antenna sucks, more could have been added to it

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New iPhone Concept

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Apple is a really great innovative company that is now becoming (unfortunately) predictable in the sense that we know what products they will release this year and what they will roughly look like. Not only we know, but so do Apple’s competitors. Samsung, Google, etc. can expect a new iPhone this year with the same design. So if Apple keeps this up: a new redesign every 2 years and a upgrade to the internal components every other year, then there won’t be much to look forward to. Apple needs to blow our minds again and create a product so different than anything they have ever made. They need to recreate the iPhone again.

The iPhone has had roughly the same design since it was launched in 2007. For starters, it had a rounded back for the first 3 generations then changed to a flat box like back for next 3 generations. Applications have always remained squares with rounded edges, there’s a limit to either 20 or 16 spots on the first page (depending on the iPhone you have) and you can’t customize the apps at all by not putting them in the strict grid that Apple has set on each screen (without jail breaking). It seems like the iPhone doesn’t share much design qualities as other Apple products.

Apple needs to create a new iPhone that has a brand new design (throw out the previous designs), start from scratch and really innovate something that will blow away the competition.

So my idea (we can call it iPhone) is just that. It’s by no means perfected, but it’s something to definitely look into.

Please note that everything that follows are not all completely my idea. I used their concepts as an inspiration for my idea. The iPhone design based on the iPod nano is a concept idea by Federico Ciccarese of ciccaresedesign and the multitasking concept is a real jailbreak by a forum member at The Verge

My iPhone:
The outside would be similar to that of the iPod nano. It would have a flat back and be very slim. The metal ring that has existed on the iPhone since it was created would be gone. The sides of the iPhone would be curved like the nano. I personally think we could do away with the home button, but for this one we can keep it at the bottom. It would come in multiple colors too, such as green, pink, blue, black, white, etc.

The camera would be at least 10MP if not more, 5 lens and all that existing camera stuff. The screen would be full on HD and it could be called Retina HD. It would be a higher pixels per inch number that way everything, no matter how far you are from the screen, it would look great.

The apps would no longer be squares with rounded edges. They wouldn’t need to have a strict shape (like on the Mac), the iTunes app could be circular and the mail app could be square-like. It would be very customizable and not have to align to the strict grid, either. Currently on the iPhone there is a Spotlight Search screen and then X number pages of apps to follow. My idea would add an additional page between the Search and the pages of apps. It would be called Dashboard (like the Mac) and it would allow the user to add widgets on to this page. There could be a widget for weather, music, google searching, etc.

Also the home screen and lock screen would adjust to landscape view (like the iPad). Current iPhone things like folders and multitasking would still be existent, but they would be recreated as well. Apple should look to the jailbreaking community to find ideas about how to do this. There’s a great multitasking jailbreak that would be amazing to actually see on the iPhone. Apple should definitely look into this.

Apple would need to make it easier to adjust Settings, like Wi-Fi, screen brightness and Bluetooth. At least give Siri permission to adjust these. She’s a big girl, she should be able to turn Wi-Fi on and off herself.

This iPhone would be a complete redesign for the next 3 generations. It would allow the user lots of customization, without needing to jailbreak. This would completely change the iPhone again (but in real terms).

Here are some pictures (I didn’t create them, though) of the potential new iPhone:



2013 Expectations

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Hi, so here we go. It’s the last two days of 2012 and Apple has gave us a great year full of products. We saw new MacBooks (Air and Pros, some featuring Retina), a very very thin iMac, the new iPad (3rd generation), the iPad with Retina (4th generation), the iPad mini (but still every inch an iPad, well except the Retina part), iPhone 5, iOS 6, Mountain Lion for Mac, iTunes 11 (and other new software) and new redesigned iPods. It was overall a great year for Apple (minus the current stock price and Maps fail.)

However, we expect 2013 to be the best year yet at Apple. There’s a lot of products on my wish list to come out this coming year (such as the iTV and iWatch) and then there’s the expectations of what will come out. Apple has become predictable on some fronts. So here are my expectations for 2013 (in no particular order.). Enjoy!

    Apple Expectations for 2013:

1. iPad mini 2
This second generation mini will have the same relative design as the first generation, but it will feature new internal components. It should have a Retina display, perhaps a new higher MP camera, a faster chip and internal components similar to the iPad 3 and 4.

2. iPad with Retina (5th generation)
This iPad probably will feature a completely new design on the outside and on the inside. I mean Apple has kept the iPad relatively similar on the outside for the past 3 generations and it is time for an upgrade. I’m thinking (and this is just pure speculation) a 8MP camera, lightning port (well this one is a gimme), thinner form and perhaps something like the current mini, better front camera and really fast internal components.

3. iPhone 5S
Based on Apple’s past generation upgrades for the iPhone, it should be called the iPhone 5S and have the same similar design as the current iPhone 5. It will be the best iPhone 5 ever. The cameras may see an upgrade, the internal components will be upgraded too and it will allow the 4S owners to get a new iPhone. It may even feature NFC!!! I’m really looking forward to the “iPhone 6” (the 8th generation iPhone) because Apple can’t really make the phone any bigger but we will see.

4. iOS 7
This is going to happen no matter what. A new operating system for iDevices has been coming out every year since the beginning of time (or well since the iPhone.) I have no idea what it will feature, but it should at least have a new updated and better version of Apple Maps. It will probably be announced at WWDC 2013 in the Summer and be released in the Autumn.

5. new iPods
The forms on the newest iPods should stay relatively the same, but there might be some tweaks on the internal components. The current generation of the iPod touch will probably get an internal makeover to be something like the iPhone 5S. I’m still pushing for 3G/4G LTE on the touch, but people may argue that it would be too similar to the iPhone.

6. Some random cat OS 10.9 for the Mac
I have no idea what this will feature but it will be something along the lines of making iOS and the OS for the Mac very similar. Siri and Maps may even be put onto the Mac. However it won’t be a failure like Microsoft did for Windows 8.

7. new Macs (meaning the Mac mini and the Mac Pro)
One of these will produced in the United States and I really don’t know much about either of them. I’m more of an iDevice geek.

    Wish List for 2013:
  • iTV (like the Apple TV, but bigger and 50″ or so)
  • iWatch (see rumors section for more information)
  • iCar (features an iPad sized Retina touch screen to control the heat, etc. and super high tech)
  • Widgets for iOS (this is more like a dream)
  • I’m sure 2013 will be full of Apple Awesomeness! Only a few more days and we will find out :). Here’s to 2013 and to the crazy ones, the ones who change the world.

    Merry Christmas!!

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    Merry Christmas and Happy Holidays from me this season. May all your Apple wishes comes true and enjoy the next few days with iDevices, family and friends 🙂

    By the way, it’s never too late to get an eGift Card for iTunes. You can do it at (which redirects to iTunes if viewing on an iDevice) or on the Apple Store app.

    I’ll update my blog after Christmas 🙂

    iDevices with Siri

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    So you may be wondering (perhaps) as to which iDevices have Siri and which do not? I’m here to set the record straight.

    Has Siri:
    – iPhone 4S, 5
    – iPad 3rd generation, iPad with Retina (4th generation) and iPad mini
    – iPod touch (new 4inch screen)

    Does Not Have Siri:
    – iPhone Original, 3G, 3GS, 4 (has Voice Control and can do basic tasks, like playing songs, calling contacts, facetiming, etc.
    – iPod shuffle (has VoiceOver and can tell you the name of a song)
    – iPad Original, 2
    – iPod touch, with smaller screens
    – iPod nano

    I highly suggest any Siri devices this Christmas. Siri is quite special 🙂

    Apple Christmas Guide 2012

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    It is only a few more days until Christmas and I’m sure a lot of people are asking for an Apple product for Christmas.  Whether it be an iPod, iPad (regular sized or mini), iPhone or Mac.  Apple tends to sell a lot of expensive products because they build products so well that they need to be expensive.

    Not sure what iPod to buy for Christmas? Check out my guide here.

    How about an iPad? Should you get the 2nd gen, 3rd gen or the newest 4th gen?  (I am biased towards the iPad 3/4 because of the Retina screen and the 3rd gen is cheaper because its becoming obsolete). Check out my guide here.

    For iPhones, I suggest the iPhone 5.  I have it and I love mine.  Or wait until the rumored iPhone 5S comes out in the summer (if you can wait another 6 months.)  Check out the rumors here.

    Mac, I can’t really help you. I’m more of an iDevice geek, but I’m learning about Mac to provide the best information about them.  However, check out the rumors about the new Macs coming out here.


    And don’t forget to buy the stuff here (where there is always free shipping over $50)….speaking of which, free 2-3 day shipping until Christmas 🙂

    iPad 2 vs. iPad 3rd gen vs. iPad with Retina

    Share this: has a section on its website for Today Only, free shipping. It lists the iPad 2 starting at only $399. A bunch of people have been asking me about iPads recently about which one to get and here’s a quick 10 minute guide to each one.

    iPad 2 (Feb 2011) starts at $399

    • does not have a retina screen (has a similar quality display like the iPhone 3GS and iPad mini)
    • features two low quality cameras
    • comes in both the WiFi only models and 3G models
    • does not feature Siri
    • can upgrade to iOS 6, but limited because the lack of Siri
    • does not have the lighting port (but that is not really a problem)
    • where to buy:,,, etc.

    iPad 3rd generation (Feb 2012) *hard to find* starts at $350, $379 refurbished

    • retina screen (like the iPhone 4 and iPad with Retina Display)
    • two cameras, one being a 5MP (like the iPhone 4)
    • comes in both the WiFi only models and 4G LTE models
    • features Siri
    • can upgrade to iOS 6 and not limited because it has Siri
    • does not have lightning port (but, again, that is not really a problem)
    • where to buy:

    iPad with Retina Display, 4th gen. (October 2012) starts at $499

    • retina screen (like iPhone 4 and iPad 3rd generation)
    • two cameras, one being a 5MP (like iPhone 4)
    • comes in both WiFi only models and 4G LTE models
    • features Siri
    • can upgrade to iOS 6 and not limited because it has Siri
    • has lightning port
    • where to buy:,,

    NOTE: The iPad 2 on for only $399 with free shipping is a bad deal. You can get a newer refurbished iPad 3 on the Apple website for $379 and shipping is always free!!! 😀

    Also I am super biased towards the iPad 3rd generation (it’s the one I have). I absolutely love mine, but with a low budget, the iPad 2 is a good alternative because at least it’s an iPad 🙂

    Black Friday deals for Apple

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    I am one of those early morning shoppers waiting hours for a store to open only to get the best deals.  So in order to get ready for where I am going to shop, I’m checking out all the closest stores (Best Buy, Walmart, Target, etc.) to find the lowest prices on Apple products.  So as the flyers start coming out, I’ll update this with the deals for each store so we can all be ready on Black Friday (btw Sam’s Club is giving out a free Starbucks breakfast and they open at 7am).

    Note: The hours of the store my differ from your location, but the deals should be the same.

    Best Buy (based on Bangor, ME): opens at 12am Black Friday

    • iPhone 4S 16gb with new 2 year contract $99.99
    • iPhone 4 8gb with new 2 year contract $0
    • iPad Retina 16gb WiFi $499 (hasn’t released price, but you can save $40-$60)
    • iPad 2 16gb WiFi $399 (hasn’t released price, but you can save $40-$60)
    • iPod nano (current gen.) $144.99$20 BB gift card
    • $100 iTunes gift card for $80
    • iPod touch (4th gen.) $189.99 + $50 BB gift card
    • Apple TV $89.99
    • MacBook Air 13.3″ $1024.99
    • MacBook Pro 13.3″ $1034.99

    Wal-Mart (based on Bangor, ME): opens at 12:01am

    • iPad 2 16gb WiFi $399 + $75 WM gift card (10pm)

    Apple Store – Black Friday

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    It’s almost Thanksgiving, which means that it’s almost Black Friday. The day that officially kicks off Christmas shopping. Many places will offer amazing sales on Apple products (such as Walmart and Best Buy), but both the physical Apple Store and online Apple Store will be offering discounts too.

    They haven’t released their pricing plan yet, but we should see it real soon. But here is the sales offered last year:

    iPad 2 – $41 to $61 Off
    iPod nano – $11 off
    iPod Touch – $21 to $41 off
    MacBook Air – $101 off
    MacBook Pro – $101 off
    iMac – $101 off

    We will probably see something similar this year, lasting from early Black Friday morning to24 hours later.

    If you want really good discounts on Apple products, I suggest shopping elsewhere (like Walmart or Best Buy). With that said, don’t forget you can only get iDevices engraved and purchase (Product) Red iDevices via the Apple Store. Also you can do it in the comfort of your own home without having to leave and freeze to death outside.

    I’ll post the Apple prices on here once they are released 🙂 stay tuned and Happy Thanksgiving!!!