In a new bold move, Apple has begun removing security tethers from their display iPhones at some of the retail stores. The goal of this move is to create a better and more personal user experience.
The issue with phones attached to a security tether is that customers are limited to a certain experience to use the phone. Pulling the display phone out too far can set off the alarm and the attached cable limits using the phone beyond the normal uses. It is simply look at most of the phone and pretend what it looks like as your phone. This new move will allow customers to have a more personal experience with the phone by holding it properly, trying it with a case, and (more…)
Apple’s highly anticipated fall special event is set to start tomorrow around 10am. They will be taking the stage in San Francisco to reveal many new products. While many of the designs for their products will look familiar, they are expected to set themselves up for entire product line refreshes. Here are our expectations for their event.
Fully functional iPhone 7 rear shell design, credit: Sina
The iPhone 7 is practically guaranteed to be announced at the event on Wednesday. Rumors, leaked pictures, and specs have led us to this very moment where we know most everything about the phone. It will come in two sizes (4.7″ and 5.5″) and look similar to the iPhone 6s. The smaller 4.7″ iPhone 7 will have a single and larger rear facing camera, while the larger 5.5″ iPhone 7 Plus will have a two rear cameras. All the camera sensors will remain at 12MP, though. Both phones will have a tactile Home button that uses Force Touch to simulate the physical mechanism of a moving button. Additionally, the phones will not have the headphone jack but instead rely on Bluetooth and Lightning for audio. The iPhone 7 and 7 Plus will start at 32GB, be powered by the A10 processor, and have better battery capacities. In place of the headphone jack, there will be a second speaker grill which will be house an amplifier. Pre-orders are expected to begin on Friday, September 9th and the phone will either be released on Friday, September 16th or Friday, September 23rd.
Apple Watch 2
Apple Watch, credit: Apple
Leaked images and inside rumors suggest the second-generation Apple Watch will be coming at Apple’s event this week. The watch will look relatively similar to the current generation Apple Watch, except the internals will be highly upgraded. The new processor (or SoC) will be much faster and provide better battery life, the battery capacity will increase due to a thinner display, and the watch will be less dependent on the iPhone. Instead of relying on the phone to track location and speed, the watch will use the new GPS chip. It will still be dependent upon the iPhone for full functionality, though. The current Apple Watch will also be updated with the new processor and continue to be available for sale. The Apple Watch 2 is expected to be released in either September or October.
All-new Music in iOS 10 from WWDC 2016
The newest operating system for iPhone, iPad, and iPod touch is also practically guaranteed to be announced. Historically, Apple announces the latest iOS at the keynote at WWDC in June and then releases it to the public in the fall. With the amount of beta versions given to developers (we are on #7 now), this shows the final version is underway and will be available to the public soon. The update brings many features to Messages; a fresh design to Music, Maps, and Photos; a new layout for widgets, the Lock screen, and Control Center; and new settings. iOS 10 will likely be released on Wednesday, September 14th.
The Apple Watch running watchOS 3 from Apple website
The third-generation operating system for the Apple Watch was announced in June at the Worldwide Developer’s Conference and is expected to come out alongside iOS 10. The update brings faster apps with Background App Refresh, new watch faces that are easier to switch, fitness for those in a wheelchair, an optimized keyboard for writing letters, and a SOS feature. The SOS feature will allow the Apple Watch to automatically call for help with local emergency services and notify friends/family that you’re in need of help. Another feature will allow you to unlock your Mac when you are in close proximity to it wearing the Apple Watch. This update will likely come out on September 14th as well.
The new tvOS has a Dark Mode so the background is no longer blinding you when watching TV before bed from Apple website
The next-generation operating system for Apple TV (4th generation) will likely be announced at tomorrow’s event. The software update brings a few features to the Apple TV like single sign-on for multiple apps that require your TV provider’s subscription credentials, a special Dark Mode (versus the current bright and all-white “Light Mode”), redesigned Music app, and more advanced search with Siri. It is expected to be released on September 14th.
The Lightning to Headphone Jack adapter to connect to the new iPhone 7, credit: Tinhte.vn
Apple is expected to reveal Lightning-powered EarPods, wireless headphones called ‘AirPods,’ and a few Lightning-powered headphones under their Beats by Dr. Dre brand. Also, there will be a new adapter for Lightning to headphone for those users who still have traditional headphones but plan to upgrade the headphone jack-less iPhone 7. These should come alongside the iPhone 7 or be available before the phone is released.
iPad Pro 2
The rumored 10.5″ iPad Pro will fit nicely between the 9.7″ (on the left) and 12.9″ (on the right), credit: Laptop Magazine
The second-generation iPad Pro is currently in development and may be announced at tomorrow’s Apple event. Unfortunately this is more want, then based on any fact. Rumors suggest an announcement in October, or more than likely, some time next year. The iPad Pro will have a faster display technology for smoother scrolling, panning and zooming. There will also be three models released all based on screen sizes: 9.7-inch, 10.5-inch, and 12.9-inch with the smallest size offered as a low-cost option. The iPads will also have expanded support for the Apple Pencil.
iPad mini 5
A collection of iPad minis from Apple website
There have been no rumors for the fifth-generation iPad mini and the consensus is this tablet will be discontinued soon. It is very similar in size to the 5.5-inch iPhone Plus and lacks support for the new iPad Pro features.
Apple TV Internet Streaming Service
Apple TV concept for Internet Streaming Service
The Internet TV streaming service was expected to be announced alongside the Apple TV (4th generation) last year, but it was not ready yet. The service was rumored to be available for $30-$40 per month and come with about twenty-five channels from major networks. A year after the expected announcement date, the streaming service has not been made public and is likely a tabled idea. Perhaps we will see it in the future.
Apple may also follow their new tradition last year and jam pack all Mac updates into this special event, or have another event planned in October. Apple will announce macOS Sierra (the rebranding of OS X plus the new operating system name) alongside a refresh of their Mac lineup.
Best Buy has stood the test of time in the world of electronics and has outlasted many competitors, including Circuit City and Radio Shack. Today, Best Buy is known for having a huge selection of all kinds of electronics and gadgets. Although the prices tend to be reasonable, they are often not as low as they could be, which makes it even more important to know how to shop smartly and save money. Use the following techniques to get great electronics for great prices at Best Buy.
Join My Best Buy
Best Buy recently revamped and renamed its rewards program to attract more customers. The “My Best Buy” program is free to join at the basic level and provides a number of money-saving benefits.
You can join My Best Buy in store or by registering online at BestBuy.com. All you need to create an account is your full name, email address, and phone number. If you join in store, you can easily enter your member ID when you create an online account. My Best Buy comes with a number of benefits, including these three:
Rewards certificates: As a My Best Buy member, you’ll earn one point for every dollar you spend at Best Buy or BestBuy.com (excluding taxes and fees). Once you hit 250 points, you’ll receive a $5 rewards certificate. Rewards certificates work similarly to coupons and can be used for nearly any purchase that is over the certificate amount, like an iPhone case or Apple TV. You can also choose to save your points until you hit 1,000 points and redeem them for a $20 rewards certificate. Although this is a better deal, it can take longer to reach and is the maximum amount you can reach before the points reset. Note that it can take 15 days after a purchase for the points to be applied to your account and the points expire after one year.
Member-only exclusives: My Best Buy customers are often the first to know about upcoming sales and are given early access to many promotions and store events. You will also sporadically receive exclusive special offers, which can vary from a coupon for 15% off a certain type of product or extra rewards points when you buy certain brands.
Free shipping on $35+: Many expensive items, like the iPad Air or MacBook Pro, come with expensive shipping costs, which makes this offer of free shipping on all order of $35 or more even more appealing. This offer excludes items with scheduled delivery, like refrigerators.
Elite and Elite Plus Memberships
Although the basic free membership has its share of perks, you can also opt for the Elite and Elite Plus versions of My Best Buy if you are a very loyal customer. You must spend at least $1,500 at Best Buy in one calendar year to become an Elite member, and you must spend $3,500 in a single calendar year to become an Elite Plus member. The elevated reward status comes with bonuses, including:
Extended exchanges and returns: Instead of the typical 15 days to return an item, Elite members have 30 days after making a purchase and Elite Plus members have 45 days to return or exchange.
Point banking: While basic My Best Buy members have a cap of $1,000 points for a $20 reward certificate, Elite and Elite Plus members can accrue points with no limits. Unlike basic membership, the points never expire so you can save for a huge reward. Note that you have to maintain the Elite or Elite Plus annual spending levels to keep your points active—if you fail to spend the right amount of money in a year, you will be demoted to basic status and lose your points.
Bonus points: Instead of the basic one point per dollar spent, Elite members get 1.1 points for every dollar spent and Elite Plus members get 1.25 points for every dollar spent. That means basic members get $5 back for every $250 they spend, Elite members get $5 for ever $227.27 they spend, and Elite Plus members get $5 back for every $200 they spend.
If you are a frequent Best Buy customer and take great advantage of the My Best Buy program, a My Best Buy credit card could be a good option. Cardholders get 5% back in points on every purchase compared to 2% for basic members or they can choose interest-free 12-month financing on purchases of $399 or more. You can also use the My Best Buy credit card to get to Elite or Elite Plus status more quickly, as the $1,500 and $3,500 spending requirements can be met with any purchases made on the credit card, not just those at Best Buy and BestBuy.com
Shop Deal of the Day
Aside from its regular clearance sales online and in store, Best Buy also runs a Deal of the Day section that is similar to Amazon’s Lightning Deals. The Deal of the Day section is easy to use. Best Buy releases a new deep discount on a specific item every day, but the deal only lasts for one day before it is replaced by a new product with a deep discount. Daily Deal discounts are almost always at least 25% off and frequently more than 50% off. There are also sporadically Bonus Deals of the Day with extra items with low prices for a single day.
Because Deal of the Day products come with such great discounts, many items sell out quickly. Stay on top of the best discounts by signing up for the Deal of the Day email newsletter so you can score a product as soon as it is released.
Shop Best Buy Outlet
Best Buy was one of the first stores to create an online outlet shop, which is a great place for bargain hunters to get a great deal.
The outlet section of BestBuy.com features clearance, open-box, refurbishes, and pre-owned items. This is a great place to pick up Apple products for less. Search by category, brand, or savings level to find the perfect item. Outlet items can be picked up for free at Best Buy stores and can even be returned or exchanged, which is rare for online outlets. Products fall into the following categories:
Clearance: Items that are discounted by the manufacturer or that are no longer in stock
Open box: Practically new items that have been returned
Refurbished: Items that have been repaired so they are as good as new
Pre-owned: Restored used items that have passed tests to make sure they are in like-new condition
Clearance and open-box items from the outlet still qualify for manufacturer warranties, but pre-owned and refurbished items may not have an applicable warranty, so be sure to ask customer service before making your purchase.
Use the Best Buy Price Match Guarantee
Best Buy rewards loyal customers with an extensive price match guarantee that allows them to shop for everything at Best Buy while knowing they are getting the best possible price. Best Buy will match any local competitor’s in-store or online price and the price of identical items sold at online-exclusive stores like Amazon.com, bhphotovideo.com, crutchfield.com, HP.com, newegg.om, and tigerdirect.com, as well as BestBuy.com
The price match guarantee applies to identical products from other retailers, but it doesn’t apply to third-party marketplace sellers on BestBuy.com, Amazon.com, or other similar sites. Clearance items, coupon offers, flash sales, mail-in rebates, open-box items, and refurbished and pre-owned outlet items are also disqualified from the price match guarantee. Best Buy doesn’t match any sale prices from Thanksgiving through Cyber Monday, so don’t plan on price matching during Black Friday or Cyber Monday.
Buy Discounted Gift Cards at CardPool.com
Save even more money at Best Buy by purchasing a discounted gift card from CardPool.com, a site that also sells discounted gift cards for many other stores. CardPool.com sells Best Buy gift cards at a great 5.5% discount, which can add up to great savings online or in store. Best Buy allows up to 10 gift cards to be used in a single transaction, which means you can buy two Best Buy gift cards from CardPool for $181.50 and save $11.59 instantly on a $200 purchase. In addition to selling the iPhone, iPad, iPod, Mac and Apple TV, Best Buy now sells the Apple Watch (*hint* *hint*). When used with sale or clearance items, the savings can be even greater. The smallest amount for an electronic gift card is $20, but physical gift cards can be mailed with free shipping and come in amounts as small as $10.
This great Best Buy Store Guide was brought to you by ZipfWorks, which seeks to revolutionize the way you shop by making you a smarter and more empowered shopper. Check out their other great services, like StyleSpotter, which helps you find the lowest price on more than 12,000 clothing brands, and DealSpotr, which shows great deals with coupon codes for national companies.
After three long years, the iPod lineup has finally seen an update. The iPod nano, iPod shuffle and iPod touch have new consistent colors and the touch received updated internal specifications.
The iPod nano and iPod shuffle have the same specifications down the millimeter from the previous generation, but they have new colors. The pale pink, blue, yellow, green and purple colors have been retired in favor of a darker blue and pink and new gold. The silver and space gray colors are the same. Now every iPod model is available in the same colors.
The iPod touch comes with a better camera, much faster processor and a new Apple exclusive storage option. The iSight camera on the rear of the iPod appears to be similar to the iPhone 5c camera with an 8MP sensor while the FaceTime HD front camera appears to be the same one found on the iPhone 6 with a 1.2MP sensor. The rear camera can also record in slow motion up to 120fps and has cinematic video stabilization. In addition, the iPod is powered by the 64-bit A8 processor with M8 co-processor and has Bluetooth 4.1 technology, which is a step above the Bluetooth 4.0 technology in the iPhone 6. The iPod now has four storage options: 16GB for $199, 32GB for $249, 64GB for $299 and the Apple exclusive 128GB for $399. The design of the iPod only received a minor update with iPod touch loop button disappeared.
The new iPods are available to purchase on Apple.com with shipping in one business day.
The annual Worldwide Developer’s Conference started a few hours ago with a keynote from Apple CEO Tim Cook. He, along with several members of the Apple team, announced many new software products like Mac OS X El Capitan, iOS 9, watchOS 2 and more.
Mac OS X El Capitan
The next-generation operating system for Mac has arrived. This update has two major focuses: experience and performance. For changes in experience, Apple added many new features that enhance the way the Mac is used. For example, Split View allows you to work on two apps simultaneously together. Like Windows, the computer will automatically size two apps to fix next to each other in your fullscreen window space. Apple also expanded the Notes app, Mail, Safari, Photos, Maps and made Spotlight Search more like Facebook’s Graph Search. For performance, they added the Metal graphics core technology which increases the performance and graphics of apps.
Apple announced several new updates with the next-generation operating system for iPhone, iPad and iPod touch. Like El Capitan, the team focused on key areas when talking about the updates. In terms of Intelligence, Siri has been updated with a new colorful user interface and more capabilities. Siri can search through your photos and videos in the Photos app to provide specific answers to requests, like searching for those pictures you took last year at WWDC. There’s a new page to the left of the Home screen (where the search bar used to be pre-iOS 7) that displays suggestions for people to talk to, apps to use, what’s nearby in terms of food, drinks, shopping and fun and what’s currently in the news. This section is also for Spotlight Search and it has expanded capabilities to return search results with videos on YouTube and Vimeo, third-party apps, measurement conversions and more.
The second key area is Enhancements and this, simply put, means that Apple has updated several of their apps with more functions. For example, the Notes app has a new toolbar that has shortcuts for formatting options, the App Switcher has a completely new user interface, the Health app can track more data points, the Maps app can provide transit directions and Apple added a new app called News, which provides magazines and news articles from several sources in an easy-to-read format.
Apple also focused on increasing performance with the iPhone. They reduced the total available space to 1.3GB in order to install iOS 9 instead of the 4.6GB needed for iOS 8. The team also increased the energy efficiency by adding an additional hour of battery time for devices running iOS 9 and a new function called Low Power Mode that will switch off many functions to add up to three additional hours of battery life (on top of the hour).
Split View on the iPad Air 2
For the final area of focus, Apple designed specific features of iOS 9 to solely work on the iPad. After nearly two years of rumors, Multitasking is finally here on the iPad. Like the iPhone, there’s a new App Switcher user interface. The iPad can use two apps simultaneously next to each other with features called Slide Over, Split View and Picture in Picture.
Comes out to developers today, public beta testers in July and the public in the Fall. All the devices that could upgrade to iOS 8 will be able to update to iOS 9 as well.
Apple Watch (watchOS 2)
Even though the Apple Watch is only a few weeks old, Apple has announced the second-generation operating system. On a side note, this means we can expect a new operating system every WWDC (so watchOS 3 in June 2016). Anyway, watchOS 2 adds a lot of new functions, like photos for the watch’s face, third-party complications, new apps can run without the need for the iPhone, support for transit directions, Siri can control HomeKit-enabled devices and more.
Comes out to developers today, the public in the Fall.
To start off talking about Apple Pay, the team went into detail about the success the payment service has seen. Apple Pay has been out since October 2014 and is now accepted in over one million locations. Several major retailers have announced they will soon be accepting the service in their stores too, like JCPenney, Forever21, Dunkin Donuts, Trader Joe’s, Best Buy and many others. With iOS 9, the Passbook app has been renamed to Wallet and there’s a new icon. Store credit and debits cards and loyalty and rewards cards will also be stored in the app. Finally, Apple announced that Apple Pay will begin its international expansion by entering the United Kingdom in July.
One More Thing…
As rumored, Apple announced their new music streaming service that will directly compete with Spotify and Rdio. This music service will allow for unlimited streaming for every song found in the iTunes Store (some of which are not found on Spotify). It will recommend playlists and albums based on the music you listen to, show you top charts, new music and more, allow you to connect to your favorite artists and view the content they share, like photos, videos and sound bites, and there’s a 24/7 global radio that is live from New York City, Los Angeles and London. The music streaming service, which is found in the all-new Music app, will be available for $9.99/month per person or $14.99/month for families of up to six people. Apple is offering a three-month free trial for those who want to test out the service.
The new Music app with streaming service comes with iOS 8.4 and is available to download on June 30th. Apple will also be releasing an app on Android in the Fall.
On Tuesday, Apple launched the first Lightning connector dock that is compatible for several generations of iPhone and iPod touch. The iOS device sits upright in the dock as it charges or syncs to your computer. Devices that have an Apple-approved case on them will still be able to dock. The dock is available to ship in one to three business days and it’s on sale for $39.
The new dock is quite interesting since it works for current and previous generations of iPhone (5, 5c, 5s, 6 and 6 Plus) and iPod touch (5th generation 16GB and 32GB/64GB), but it wasn’t launched when any of these devices were announced. The dock waited several months after the launch of the iPhone 6 and iPhone 6 Plus until it was made available. The next-generation iPhones (iPhone 6s and iPhone 6s Plus) are expected to be announced in four months so this delayed launching of the dock tells us that the new iPhones will be able to work with the dock. Apple wouldn’t announce an accessory that works with several devices and then four months later take it away since it doesn’t work with the new devices. This shows that the new iPhones will also have the Lightning connector and not USB-C for their charge ports (like the new MacBook).
In addition, the dock has a Lightning connector on the top (where the iPhone plugs in to), but two ports of the backside (headphones jack and Lightning connector). Apple is using the Lighting connector on the dock for charging, syncing and transferring audio to the headphone jack. This could potential hint that Apple is starting to look at designing headphones that plug into the Lightning port instead of the traditional headphone jack. Last year, it was reported that Apple was working on a version of its headphones with a Lightning connector. These new headphones may see the light of the day at Apple’s announcement in September. Since Apple is also usually first to make significant changes to their products, like removing the disc drive from the MacBook lineup, we wouldn’t be surprised if Apple took away the headphone jack from their iPhones too in the near future.
Earlier this year, we designed a concept for the iPhone 6s without the 3.5mm headphone jack. This allowed the bottom of the phone to be more symmetrical with stereo speakers. We hope Apple will design a new phone similar to the one we created.
The first generation Apple Watch, which was announced on September 9th, 2014, is finally available to buy. The watch, unlike other Apple products, will be sold exclusively online until Apple has time to catch up with the tremendous demand for the device. In this post, we walk you through everything Apple Watch.
The Apple Watch is advertised as Apple’s most personal device yet. It comes with a plethora of new features, ways to communicate, customizations, ways to tell time, track your fitness and more. Right out of the box, the Apple Watch will be able to do so much without the thousands of apps available on the Apple Watch App Store.
For the timekeeping aspect of the Apple Watch, there are numerous ways to display the time with a chronograph, color, modular, utility, Mickey Mouse (we need to have Mickey Mouse), simple, motion, solar and astronomy clocks. In addition, each clock can be highly customizable to include a stopwatch, calendar, moon phases, the weather and more. Each clock can also be customized with different colors to make it very personal and specific to you.
The Apple Watch also has new innovative ways to communicate with friends and loved ones. The Digital Touch feature allows you to sketch a drawing, tap a rhythm and send your heartbeat to someone else with an Apple Watch. The watch works with your iPhone so any incoming notifications, like text messages, phone calls, mail and more can be accessed, managed and replied to on your wrist.
The watch is also designed to be a fitness and health companion. The Activity app made by Apple tracks your exercise, how many calories burned and tells you when to take a break from sitting. Their second app, Workout, shows real-time updates about your current activity, like calories burned, pace and distance. It also works with a variety of activities so the Apple Watch only uses the sensors it needs. If needed for your exercise, the Apple Watch will use the GPS sensor in the iPhone.
In addition, the Apple Watch comes with a number of built-in apps, like Stocks, Photos and Calendar, and has access to its own App Store with over a thousand apps already available. The Apple Watch also works with Apple Pay for those users that have the iPhone 5, 5s and 5c.
Many Apple Watch orders that were scheduled to be delivered in May and June will actually be delivered sooner than expected, according to a new report by BuzzFeed News. They reached out to an Apple spokesman that confirmed they are ahead of schedule in terms of orders that are expected in late Spring and early Summer.
Before this report came out, 9to5Mac posted that several of their readers saw their Apple Watch order statuses change and their credit cards being charged event though the delivery isn’t expected until May and June. This typically happens when Apple prepares to ship out a product. Thankfully, the Apple spokesman in the BuzzFeedNews report was able to confirm that this was intentional.
“We’re happy to be updating many customers today with the news that their Apple Watch will arrive sooner than expected,” an Apple spokeswoman told BuzzFeed News. “Our team is working to fill orders as quickly as possible based on the available supply and the order in which they were received. We know many customers are still facing long lead times and we appreciate their patience.”
It appears that Apple purposefully set extended delivery times for the Apple Watch in hopes to avoid disappointment with false guarantees. In an email exchange between a MacRumorsreader and one of the members of the Apple executive team, the executive member said that delivery times were extended so Apple Watch orders could be delivered “sooner than expected.”
Ahead of the official Apple Watch launch on Friday, some orders are preparing to ship while others still have weeks or months to prepare. Those that were lucky enough to place their pre-orders before everyone else at midnight PST were met with a two-week delivery window of 4/24 to 5/8. For those that are hoping to see their Apple Watch on Friday, the status of their Apple Watch should soon change to “Shipped”. According to a new report by MacRumors, the first set of Apple Watch devices have started being sent to various distribution centers across the United States so shipping is imminent.
Citing a source that has been accurate in the past, the report says that bulk shipments have begun and individual orders should start shipping very soon. When a customer pre-orders an item, Apple creates bulk shipments which are delivered to a few distribution facilities around the United States. The orders are then separated, the customer’s account gets charged, the status message is updated on the Orders page and the individual order ships.
The Apple Watch has seen an enormous amount of demand and a very limited supply. When pre-orders first started on Friday, April 10th, many watches slipped from delivery in the two-week window to June or even July. It only took six hours for the initial stock of Apple Watch devices to sell out. Due to this, Apple has announced that the watch will be unavailable to purchase in stores on April 24th.
UPDATE: Customers have begun getting charged for their Apple Watch devices and should expect delivery on Friday, April 10th.
I live in Maine and the closest Apple Store (actually the only Apple Store) is two and a half hours away from me. Pre-orders for the Apple Watch started on Friday and the earliest opportunity for me to visit my Apple Store was today (Monday, April 13th.) I woke up early and opened the Apple Store website on my iPhone 6 Plus to schedule an appointment. Since Maine is a relatively unpopulated state as compared to others, like New York or Massachusetts, every appointment was available from open to close. My store is also smaller compared to other major city stores, so the Apple Watch Edition wasn’t an option to try on. I decided to go with the Apple Watch model I wanted: the 38mm Apple Watch Sport with a blue band.
The Apple Watch that I want.
I arrived at the Apple Store about an hour before my scheduled appointment. I walked into the mostly empty store to find several employees standing around talking or helping customers. When I walked in, I was greeted by an employee that was checking people in. I told him that I had an appointment in about an hour and that I planned to look around first. There were several Apple Watches on display with an iPad that walked you through how to use many of the apps. One of the tables had an inset covered in glass with every model of Apple Watch (including the Apple Watch Edition.)
Every model of the Apple Watch Sport
After a few minutes of looking around, I checked in with the employee in the front of the store. I told him, again, that I had arrived early for my appointment and wanted to see if someone was available for me to test out the Apple Watch now. Luckily there was an employee available to assist me in trying on the Apple Watch. He asked me which one I was interested in: Apple Watch Sport 38mm with a blue sport band. Unfortunately, they didn’t have this model available for trying on in the M/L band size so he chose the black Apple Watch Sport with black sport band for me. He took his iPhone 5s with a special case on it, placed it against one of the drawers under the table and this allowed it open with a few Apple Watches in it.
The mystery drawer with several Apple Watch models in it. This table had three drawers on this side and presumably three drawers on the other.
The employee placed the Apple Watch on the leather mat and proceeded to wipe it down to make it shiny. He explained briefly about how the clasp works, compared it to the fitness watch (not an Apple Watch) that he was wearing and placed it around my wrist. The loose ends tucks between the watch band and your skin so it’s nearly impossible for the watch to fall off. He showed me how to turn on the demo, which went through a few settings and apps. I wasn’t really paying attention to it, but more to how lighter and smaller the watch was than what I expected it to be. I always mentally compared it to the first generation iPhone, but it seemed to be a little better than that. There is, however, lots of room for improvement by making the next generation model much thinner. The underside that connects to the charger and tracks your heart rate seemed to be thicker than it needed to be. This should be the area that Apple should focus on for the next-generation watch.
Although not the color I wanted, the Apple Watch looks right at home on my wrist.
The try on session didn’t seem that personal due to the demo playing on the watch. It would have been nicer if I was able to sync the watch to my phone to actually test out the service (since there were still plenty of Apple employees not helping customers, I’m sure it wouldn’t have been a problem for me to spend a few extra minutes with the watch) or actually use some of the apps instead of just viewing a demo.
Overall, the Apple Watch impressed me due to its lightness in weight and feel. The 38mm model appeared to be too small, even though that is the one I planned on pre-ordering so I’m glad that I was able to try on the larger model. The try on experience, however, wasn’t that impressive. I wished it was as personal as the Apple Watch is supposed to be. The model I wanted to try on wasn’t available so I had to go with a different color band, different size of the watch face and different color of the watch case. The demo seemed to be something that automatically played for everyone, which is not very personal.