Earlier this week, it was reported in The Wall Street Journal that Apple is in talks with programmers to offer a web TV service on the Apple TV and other iOS devices. This service would be limited to about 25 channels to start, which is a “slimmed down bundle of TV networks” and it would cost about $30-$40/month.
Citing people familiar with the matter, the WSJ said that major broadcasters would be the anchor of the service and there will be twenty-five channels initially. The first channels would be offered by ABC, CBS and FOX. Apple is also reportedly talking to Disney, Discovery, which is the owner of the Discovery Channel, Animal Planet and TLC, and Viacom, the owner of MTV, Comedy Central and Nickelodeon. We expect that the new HBO Now channel will also be included in the twenty-five. Due to the falling out last year with Comcast, the parent company of NBC, this channel will likely not be available anytime soon.
A few media executives spoke to the WSJ about Apple’s TV service and they expect it to be offered for around $30-$40 per month. This compares to the Sling television streaming service, which only costs $20 and is available on multiple platforms and devices, but is limited to seventeen total channels. Apple’s service will be limited to their iOS devices, like the iPad and Apple TV.
The service will be shown off at the Worldwide Developer’s Conference (WWDC) in early June and released to the pubic in September alongside the iPhone 6s and iOS 9. We should also see a redesigned Apple TV in early fall as well.